FilmMates Entertainment and USVO Mark Show for TV Broadcast
Anti-piracy solution embeds digital watermark to protect intellectual property.
Los Angeles, CA (PRWEB) June 23, 2005 -- USA Video Interactive Corp. (OTCBB: USVO; TSX: US; BSE/Frankfurt: USF; http://www.usvo.com), is pleased to announce that FilmMates Entertainment, the Los Angeles-based film finance, production and distribution entity announced today that it has used USVO's MediaSentinel digital watermarking technology to protect its feature film slated for major cable network television debut in September 2005.
The MediaSentinel technology is the solution that FilmMates Entertainment chose to protect their content to deter piracy. Despite the sophisticated techniques used to break existing protections, watermarking allows a company to enforce their rights as individual producers or distributors.
MediaSentinel is the powerful anti-piracy digital watermarking technology created and distributed by the Connecticut-based technology company USVO Inc., a wholly owned subsidiary of USA Video Interactive Corp.
"We're pleased to be a part of FilmMates Entertainment's efforts to protect their property. MediaSentinel is like a forensics team embedded in the broadcast master, providing the evidence law enforcement needs to convict criminals and deter video piracy," said Edwin Molina, CEO of USVO.
FilmMates Entertainment marked their feature film with an invisible, irremovable watermark using MediaSentinel from USVO. These digital watermarks occur in every frame of video content and are virtually impossible to remove and can survive a wide variety of conversions and attacks. Law enforcement agencies and other authorized parties can easily read the watermarks to verify the source of any particular copy. This marks the first time that a film will utilize MediaSentinel for a cable network broadcast.
Individual producers and distributors like FilmMates Entertainment can now enter the digital revolution knowing that their property rights have a foundation for enforcement. For the first time content can be proactively protected, independent of the distribution system through which their content must travel.
With the implementation of MediaSentinel to protect its films from illegal copying and distribution, FilmMates Entertainment takes an aggressive step in leading the ongoing fight against piracy. The Motion Picture Association of America currently estimates the U.S. motion picture industry loses more than $3 billion dollars annually in potential worldwide revenue due to piracy.
We are thrilled to be working with USVO and using their MediaSentinel technology with the network broadcast of our feature film. As content owners and producers, protecting our content is tantamount in meeting the rising trend in video piracy head on," said Jay Malla, Senior Vice President of Distribution and Business Strategy, FilmMates Entertainment.
The film was watermarked at Lightning Media's facility in Hollywood, California. Lightning Media is a post-production company and a MediaSentinel Anti-Piracy Protection Partner.
About USVO, Inc.
USVO Inc., a wholly owned subsidiary of USA Video Interactive Corporation, is a developer and supplier of Internet media delivery services, systems, and innovative end-to-end solutions. USVO developed its MediaSentinel digital watermarking technology and its StreamHQ architecture to provide a wide range of business customers with value-added media delivery services and piracy protection. For more information, visit www.usvo.com.
About FilmMates Entertainment
FilmMates Entertainment, the Los Angeles based film finance, production and distribution entity acquires projects in various stages of production and assures their worldwide sales and distribution via its in-house sales department. FilmMates Entertainment was founded in November 2001 as a fund acquiring films from promising, young directors. Its business model has quickly evolved as FilmMates Entertainment started acquiring film libraries, entertainment companies and theatrical feature film projects. For more information, visit www.FilmMates.net.
USA Video Interactive Corporate Headquarters Office: 83 Halls Road, Old Lyme, Connecticut, 06371 Telephone (860) 434 - 5535
Facsimile (860) 434 - 5782; Canada Office: 507 -- 837 West Hastings Street, Vancouver, BC V6C 3N6. Trading symbol on the OTCBB: USVO; Trading symbol on the TSX Venture Exchange US; Trading symbol on the Berlin and Frankfurt Stock Exchanges: USF. CUSIP 902924208. For more information contact Edwin Molina (860) 434 -- 5535 ext.#125; contact@usvo.com
The press release may contain forward-looking statements. Actual results may differ materially from those projected in any forward-looking statements. Investors are cautioned that such forward-looking statements involve risk and uncertainties, which may cause actual results to differ from those described.
MediaSentinel is a trademark of USA Video Interactive Corp.
The TSX Venture Exchange (TSX) has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
Primary Contact:
Phillip Nakov
Phone: 818-985-0132
E-mail: phillip@citypr-la.com
Secondary Contact:
USA Video Interactive Corp.
Phone: 860 434 5535 - Ext 125
E-mail: filmtracer@usvo.com
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