Madison, MI (PRWEB) June 23, 2005
Ded Mann Inc.Âs growth is attributable, in part, to ÂThe Coffin Lady.Â ÂThe Coffin LadyÂ makes public appearances with Craft Coffins in hand. 2004 events include the St. PatrickÂs Day Parade in Jackson, MS., the ÂBoo BashÂ at the Wildwoods, and ÂA KidÂs WorldÂ in Jackson, MS, which was attended by 22,000 parents and children.
The Jackson St. PatrickÂs day parade was a huge success. TheÂ Wild Thaangs KreweÂ founding member Joe McDowell said, ÂThis is one of the largest St. PatrickÂs Day Parades in the country. There is a lot of revelry. This year, we added a civic-minded element. We threw customized Craft Coffins from our float, reminding people not to drink and drive. The response from the crowd was staggering. They clamored to retrieve every one thrown by ÂThe Coffin Lady.Â We were fortunate to have ÂThe Coffin LadyÂ in the parade and have booked her for next yearÂs event.Â
In 2005, ÂThe Coffin LadyÂ is already slated to appear at New Orleans Parades and at the infamous ÂWitches BallÂ in Salem, MA. Stevie Mann, President of DMI, says it will be a busy year for ÂThe Coffins Lady.Â
The Craft Coffin was designed 9 years ago as a mailing device for a young nieceÂs Halloween invitations. Halloween and children were the targeted launch market, but the product use has evolved in an increasingly diverse fashion. The business generated from this whimsical novelty exceeded expectations.
Attorneys have used ÂThe Craft CoffinÂ in court cases to convey death statistics to jurors. Clients order them to post invitations to Halloween weddings, mystery dinners, birthday parties, retirement parties, and divorce papers. Corporations purchase them to mail press releases. Public relations directors and promotional agencies use them to gain media attention and to highlight special events. RetailerÂs ship product in ÂThe Craft Coffin.Â Parents and teachers utilize them as craft projects for children (they can be individually decorated at Halloween get-togethers). They are used as funky napkin holders, place cards, or centerpieces. ÂWe even place our trick-or-treat candy in them,Â says Ms. Stevie. After touring her haunted house in Madison, young and old alike leave with a Craft Coffin stuffed full of goodies.
According to Ms. Stevie, ÂTheyÂve house everything from candy, pencils, papers (some with less than stellar grades), to a few expired hamsters!Â She also noted that some Âpink slipsÂ & ÂDear JohnÂ letters have been delivered in the Craft Coffins as well, but did not comment further. ÂThe creativity of our customers, PR directors, and promotional agencies keeps us laughingÂ states Ms. Stevie. ÂThe applications for ÂThe Craft CoffinÂ move outside the box, so to speak.Â
ÂFor years, I have hosted large Halloween parties. I always sent the invitations in coffinsÂ says Ms. Mann. ÂFriends and business associates call and relay their postmastersÂ comments. People demand to know where to get them. They never fail to evoke some lighthearted response and peaked curiosity.Â
4halloweencoffins.com has ranked well on key search engines like Yahoo, Google, and MSN. This has drawn considerable traffic and expended awareness. The market continues to grow as consumers find new and innovative uses for DMIÂs popular coffin boxes ÂDed Mann Inc. is very committed a high quality product as well as community service and support of non-profit organizations,Â says Ms. Mann. ÂWe take that ÂDedÂ seriously here.Â ÂThe Coffin LadyÂ is available for appearances at public and private events internationally.
Ms. Stevie Mann
Ded Mann Inc.
PO Box 875
Madison, MS 39130
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