Search Engine Marketing Pioneer Tapped to Write Column for CMOmagazine.com

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iProspect CEO, Fredrick Marckini, writes to Chief Marketing Officers (CMOs) about Digital and Search Engine Marketing.

I have enjoyed reading his insights in numerous publications, and look forward to reading his new column for CMOs and senior-level marketers.

iProspect, the Original Search Engine Marketing Firm, today announced that CEO and Founder, Fredrick Marckini, has been invited to write a monthly column for CMOmagazine.com. CMOmagazine.com is published by CXO Media Inc. to meet the needs of Chief Marketing Officers (CMOs) and other marketing executives. CMOmagazine.com is also the online companion to the print publication, CMO magazine.

Marckini's column, which launched today and is entitled Change Agent, will feature the search engine marketing pioneer's thought-provoking, and sometimes controversial, insights into digital and search engine marketing. The column will also include Marckini's predictions for the future of marketing, and what he believes is an emerging marketing revolution, including: the impact of DVR, blogs, and the "search centric mass market" has on marketers.

Through his column on CMOmagazine.com, Marckini will share his insights with an audience that is becoming increasingly aware of the game-changing trends that will transform their markets and their ability to reach and persuade their target audiences. The column will also be available via CMO's e-newsletters: CMO Adviser and CMO Opinion.

Chief Marketing Officers Advised to Take Notice of Search Engine Marketing

Search is recognized as a powerful and cost-effective way for brands to connect with constituencies, because customers will no longer tolerate interruption marketing; they are choosing to take control of their brand relationships, one search at a time, to the tune of 400 million user-initiated queries per day. Once thought to be a purely online, direct marketing tactic, search is now recognized as the single most effective and efficient way for marketers to capture the interest and engagement of an audience who is actively researching solutions and building a consideration set of vendors.

Having proven its value, search has not only earned a place at the marketing table, but has moved up the decision-making food chain, landing squarely in the office of the Chief Marketing Officer of some of today's most successful brands. Despite its humble beginnings, the behavior of Search is being adopted by consumers and is replacing direct navigation.

Search is the ultimate engagement with a company's brand, and the world is beginning to recognize that all off-line marketing activity, TV advertising, radio advertising, direct mail and public relations all drive audiences to search engines.

A well-known authority in the search marketing arena, Marckini has a decade of insight on how this medium has become mainstream, and the consequences for brands that fail to understand the search-centric future. He not only knows how search works, but also has the vision and the ability to communicate the broader implications of the changes taking place in marketing today. Quite simply, Marckini's new column will connect the dots on what this stuff is, what it could mean for your business, and why you should care.

Fredrick Marckini has authored three of the search engine marketing industry's most respected books. He is a frequent speaker at industry conferences and has written for a number of publications including: SearchEngineWatch, BtoB Magazine, and ClickZ. Marckini is widely sought after from press for his marketing perspective; he is regularly quoted in publications including: The Wall Street Journal, BusinessWeek, and the New York Times.

"Always thought-provoking, often provocative, and cutting-edge, Fredrick delivers real value to marketers with insights that are on-target and actionable. Given this ultra-competitive marketplace, Chief Marketing Officers will benefit from his significant expertise and strategic guidance," said Susanne Perrone, Vice President of Marketing, Xerox. "I have enjoyed reading his insights in numerous publications, and look forward to reading his new column for CMOs and senior-level marketers."

About iProspect

iProspect is The Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as an Yahoo! Site Submit partner, pay per click advertising management via their own patent-pending bid management agent called iSEBA, Web analytics through their own SEM-configured version of WebTrends, and their own website conversion enhancement service. Distinguished as the winner of the 2004 ClickZ Award for Best Search Engine Marketing Vendor, iProspect is located in Watertown, Massachusetts and can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1121 or creed@iprospect.com.

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