Spunlogic COO Raghu Kakarala Interviewed by Catalyst Magazine on the Evolution of IT

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Catalyst Magazine recently selected SpunlogicÂ?s COO, Raghu Kakarala, to participate in a panel interview for their June 2005 article on Â?The Changing Role of Information Technology.Â?

Catalyst Magazine recently selected Spunlogic’s COO, Raghu Kakarala, to participate in a panel interview for their June 2005 article on “The Changing Role of Information Technology.”

Participating on the panel with local CIO’s and IT professionals, Spunlogic’s COO shared his insights on how to gauge ROI for technology investments, and the challenges and opportunities for IT going forward. “Focusing on being first to market with a new technology can bankrupt a company, but ignoring the marketplace has never been a winning strategy,” stated Raghu. Spunlogic has been using technology in innovative ways since its founding in 1998 as it has concentrated on creating value for its clients. “We take a look at the marketplace from a client perspective.” stated Raghu in the interview, “What pain points are they experiencing? How can we innovate to alleviate that pain?”

Along with the other panel members, Raghu articulated the direction Spunlogic has taken with its IT department and how IT plays an integral part in helping to grow the company. Spunlogic has invested in its IT resources in order to satisfy the increasingly sophisticated needs of its customer base. “We have recently acquired a number of high profile customers such as Anheuser Busch, COX Enterprises, and Intercontinental Hotel Groups,” says Spunlogic President Jeff Hilimire, “by continuing to invest and grow our technical abilities we are staying ahead of the curve, which allows us to consult with our customers and help advise them of impending technologies and help them implement those technologies that will help them achieve their business goals. As Raghu noted in his interview, we keep our work in-house, and by doing so we have assembled a pool of experts who can implement a wide range of technologies that best suit our client’s needs.”

Also participating in the panel interview were:

  • Steve Brooke, CIO, Executive Vice President of Products and Technology, Procuri, Inc.
  • Tom Kapish, VP of Corporate Operations, Matrix Resources Inc.
  • Chris Olson, IT Project Manager, The Robart Companies
  • Van Rownd, VP of Information Services, RMI

About Spunlogic

Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

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Jeff Hilimire
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