New Technology Can Improve Direct Mail Response Rate Up to 500 Times - Marketers Using Variable Data Printing to Connect with Consumers

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New variable data printing technology improves Direct Mail Response Rates by connecting directly with consumers.

New variable data printing technology improves Direct Mail Response Rates by connecting directly with consumers. With the advent of digital printing; personalized customer data such as first and last name, company name, and title can be taken from any database program, such as Excel, and incorporated directly into the printed piece while on press. Each piece of collateral is unique, personalized and in full color. The digital printing process variable data printing (VDP), also referred to as variable digital printing, and is producing direct response rates as much as 500 times higher than traditional methods.

"The ultimate goal in the execution of any direct mail campaign is to make every piece personal, relevant and timely," said Print Pelican CEO Grant Morris. "This highly personalized approach will deliver effective campaigns that generate increased response rates, lower costs per lead, and improve customer retention."

The more time you take to know your customer demographics, buying patterns, buy windows and preferences, the better your response rates will be. Three factors must exist in order to execute a successful variable direct campaign. These are:

1. Accurate customer data

2. Compelling offer or call to action

3. Great creative: (successfully combines key target data and product/service attributes into imagery and messaging that resonate with the target audience).    

Commercial printing services using variable data printing equipment (manufactured by Xerox, HP/Indigo, NexPress, to name a few) and creative direct marketing campaigns regularly top 20%-35% response rates and in some case studies better than 50%.

In the future, successful commercial printing companies will deliver variable data printing solutions and content management systems via the web. Simply arrive at your online variable print supplier of choice and start creating your very own highly targeted and personalized one-to-one direct marketing campaign that speaks directly to your customers.

About Print Pelican is a full service printing company with three press locations throughout North America. Print Pelican uses superior printing presses to produce accurate, detailed and brilliant color similar to the printing in a glossy brochure or full color magazine. We offer printing of full color brochures, business cards, newsletters, catalogs, calendars, letterhead, envelopes, stationary and pocket presentation folders. delivers exceptional full color printing from any Mac or PC file. Simply create your own business card, newsletter or stationery and send us the file in one of the following formats: Quark, PageMaker, Illustrator, Publisher, Corel Draw and Microsoft Word.

Print Pelican offers quick turn-around times. Once a customer approves an online proof, ships within 5 business days (unless otherwise specified). Rush delivery is offered on most products and the pricing is still less than most other printers.

The Print Pelican Guarantee: All jobs are completed in accordance with industry-wide standards for color printing and registration. At we want our customers to be completely satisfied with your printed product. If you find an error introduced by us or a manufacturing defect, we'll reprint the job from original files at no cost once the first job has been returned.

Print Pelican offers commercial printing services including new variable data printing which can improve your Direct Mail Response Rate up to 500 times. Visit Print Pelican online at or call us toll-free at 800-474-0461.

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Jay Berkowitz
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