King Fish Builds a Platform" for APC Publications

When you have messages that target several different constituencies, it can be difficult to build your brand in a consistent fashion. American Power Conversion (APC), which offers a variety of solutions to those who have an interest in managing their power protection, serves home, small business, government and commercial markets. Its Currents and Solutions publications were designed to reach those markets. The problem was that, as the company penetrated new markets, its communications vehicles differed in their look and tone.

Salem, MA (PRWEB) June 27, 2005 -- When you have messages that target several different constituencies, it can be difficult to build your brand in a consistent fashion. American Power Conversion (APC), which offers a variety of solutions to those who have an interest in managing their power protection, serves home, small business, government and commercial markets. Its Currents and Solutions publications were designed to reach those markets. The problem was that, as the company penetrated new markets, its communications vehicles differed in their look and tone.

APC had several publications reaching about 2 million readers," says King Fish President Cam Brown. The problem was that the external magazines and newsletters were disparate in personality and message. In creating a Private Media(SM) campaign for APC, we created a common design platform, such that, regardless of the publication you were reading, it bolstered the APC brand. We took the existing Currents and Solutions publications and applied a magazine sensibility to them, with an updated, richer design and improved readability and navigation throughout."

Part of the APC platform included increased segmenting and targeting of the power management companys database, which culminated in a publication base that moved from four to seven bi-monthly newsletters. APCs product offering is broad," Brown notes, requiring a much narrower focus on the types of readers were reaching. While the publications are going out to the same audience with a similar frequency, theyre now more effective in reaching specific targets."

About King Fish
King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, Web site development, webcasts, expanded events and seminar development and much more.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaws, SunTrust, Veterans Business Network, Verizon and others.

About American Power Conversion
Founded in 1981, American Power Conversion (APC) is a leading provider of global, end-to-end solutions for real-time infrastructure. APCs comprehensive products and services offering, designed for both home and corporate environments, improves the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment of all sizes. Headquartered in West Kingston, Rhode Island, APC reported sales of $1.7 billion for the year ended December 31, 2004, and is a Fortune 1000, Nasdaq 100 and S&P 500 company.

For additional information, please contact:
Jennifer O'Donnell
King Fish Media, LLC
978-745-4140
jodonnell@kingfishmedia.com

# # #