Columbus, OH (PRWEB) June 24, 2005
ECNext (http://www.ecnext.com) today announced its role in the development of the AccessMyLibrary service (http://www.accessmylibrary.com) from Thomson Gale. AccessMyLibrary is an unprecedented initiative that will harness the power of Internet search engines to bring increased visibility to the premium information assets of Thomson Gale, while making them easily accessible through libraries to tens of millions of Internet users. Thomson Gale is the world's leading publisher of library reference information and part of The Thomson Corporation. ECNext is a leading provider of technology and services for marketing, selling and delivering business content via the Web.
Libraries have recognized that a growing number of individuals have come to rely on the simplicity of search engines to find information. As a result, many libraries are often challenged to convey their full value to the community of users they serve. Many individuals are entitled to access quality information, yet they are unaware that it exists or how to get to it. Now with AccessMyLibrary users can easily find the information they need.
ÂAccessMyLibrary has grown out of our ongoing tradition of championing the interests of libraries,Â said Scott A. Smith, Thomson Gale's vice president of strategy and alliances. ÂBecause of libraries, there are tens of millions of individuals that are entitled to access our rich information repositories. We believe AccessMyLibrary is a way for us to help libraries market their value in the world of information, while at the same time, make a significant stride in improving the quality of information found on the internet.
With ECNext's technology and search engine optimization capabilities as the foundation, the AccessMyLibrary service provides easy access to millions of articles previously unavailable through search engines. Even the most inexperienced user of library resources will now be able to search valuable databases through their favorite search engines.
By making their content more readily available, Thomson Gale helps libraries better serve their community of users. Thomson Gale also will gain valuable insight into the users and usage of AccessMyLibrary through the ECNext technology platform. Says Smith, ÂUnderstanding who our users are and how they are using AccessMyLibrary will be critical during the beta phase of this service. ECNext provides us with a suite of tools and online marketing expertise that makes the gathering, reporting and strategic analysis of this data manageable, which allows us to focus on our users and library customers.Â
ÂThis project illustrates what happens when ECNext technology and expertise is combined with superior content from an innovative, leading information provider like Thomson Gale,Â said Pamela Springer, president and chief executive officer of ECNext. ÂWe're excited about the impact AccessMyLibrary will have on libraries, as well as on the ongoing evolution of the Internet.Â
About The Thomson Corporation and Thomson Gale
The Thomson Corporation (http://www.thomson.com) / (NYSE: TOC; TSX: TOC), with 2004 revenues from continuing operations of $8.10 billion, is a global leader in providing integrated information solutions to business and professional customers. Its learning businesses and brands serve the needs of individuals, learning institutions, corporations and government agencies with products and services for both traditional and distributed learning. Thomson Gale (http://www.gale.com) serves the world's information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs Â from homework help to health questions to business profiles Â in a variety of formats Â books, Web-based solutions and microfilm.
Founded in 1996, ECNext (http://www.ecnext.com) specializes in turning Web searches into content sales and subscriptions for leading business publishers, financial analysts and market research firms. The ECNext content merchandising program includes a complete range of technology and services that work together to drive more revenue and profit.
Web marketing programs drive traffic to the site; e-commerce capabilities provide a range of promotion, sales, and subscription options for capturing revenue; workflow and content management tools streamline maintenance; and tracking and reporting capabilities provide real-time intelligence for on-going business improvement. ECNext partners with customers combining Web content sales expertise with customer domain knowledge to drive business success.
ECNEXT, VP Marketing
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