Local Online Search Levels Playing Field For Small Businesses

New technology that provides simple tools to launch local online search programs is leveling the playing field for small businesses, according to Harry Hoover, managing principal of Hoover ink PR.

(PRWEB) June 27, 2005 -- New technology that provides simple tools to launch local online search programs is leveling the playing field for small businesses, according to Harry Hoover, managing principal of Hoover ink PR.

More than half of online adults are shopping with search engines. They have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing," says Hoover. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program."

A business, even one without a website, can now take advantage of the lower average lead costs for online search, and the ability pay-per-click advertising gives you to expand your market, Hoover says.

ReachLocal is the platform Im using for my own business and for that of my clients. It selects the sites on which your ads appear, manages keywords across publishers, optimizes your keywords on a daily basis and even provides a free website for those businesses without a web presence, he says. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program."

Hoover ink PR is a Huntersville-based communications firm that develops and delivers bottom line messages for businesses serious about their success. The firm develops and implements strategic communications programs that includes local online search marketing for clients including Bank of Commerce (Proposed), Brent Dees Financial Planning, Focus Four, New World Mortgage, TeamHeidi, Ty Boyd Executive Learning Systems, and Youth Link USA. Find Hoover ink PR on the web at www.hoover-ink.com.

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