Online Jeweler Takes Steps to Ensure Safe, Fraud-Free Shopping

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With the rising popularity of shopping for luxury items online, one diamond jeweler,, has taken some very important steps to protect its customers from the threat of identity theft and credit card fraud.

Long before the recent computer security breach at credit card processor, CardSystems Solutions, was well aware of the potential threat posed by unsavory bandits with stolen credit card numbers or identities.

In an effort to protect its customers and to minimize the potential losses to the company, Freeze Diamonds has chosen to go beyond basic requirements set forth in the Payment Card Industry Data Security Standards. The standards spell out security requirements for merchants who accept credit cards. The requirements are comprehensive and include firewall and network standards as well as customer and card data protection standards.

What Freeze Diamonds understands is that online shoppers for high-end luxury goods with high credit card spending limits can be particularly vulnerable. They also understand that luxury online retailers who don’t pay attention can incur huge losses that could determine their very existence. If fraudulent charges exceed an acceptable level – usually less than 2% for new merchants – it could mean the end of credit card processing for the merchant which would be fatal for any online company.

“We really love bringing our beautiful products to the online marketplace. We care about our customers and we want to be around for a very long time so that we can continue doing what we love”, commented Clare Liberis, VP Marketing at

Freeze Diamonds has implemented several above-and-beyond security measures to strengthen its web site. For one, they don’t ship to unverified addresses that don’t match the billing address. They also require their shipping vendor to obtain a signature on all deliveries. And, they have protected their website with Hacker Safe, a ScanAlert technology that ensures that hackers can’t steal private information from the web site. is thoroughly audited every day using 10,000 different security tests. These tests are based on hacker activity information collected every 15 minutes from hundreds of private and government sources worldwide.

Liberis adds, “If we can’t protect our customer base, we have no business doing business.” is a manufacturer of fine diamond jewelry for men and women and sells directly to the public at wholesale prices.

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Clare Liberis
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