Mission Viejo, CA (PRWEB) June 27, 2005
All of a sudden Dermatologists have found their equivalent of the gold rush. Technology gives them the power to compete with plastic surgeons in a way never before possible. The new income potential is almost staggering.
But... they're also having to compete with OBGYN's, Dentists, Internists and the medical spa down the street. Patients get pulled away by other physicians' special offers, coupons, tv ads and high-budget print campaigns. How can Dermatologists make sure they keep the patients they've already got and reach more without breaking the bank?
A new niche-market company named Dermatologist News has come to the rescue with a turn-key solution. By developing a customized newsletter - distributed through opt-in email - Dermatologist News gets the doctor's practice in front of patients as frequently as desired.
An interactive educational tool, the newsletters are designed to inform, explain and take the 'scarey' out of dermatology treatments such as Thermage and Fraxel. Since most baby-boomers (who are the primary target market for derms these days) equate lasers with the old CO2, they don't even know what can be accomplished with the new technologies. DM Newsletters, sent under the doctor's practice name with links into the practice website, educate with clearly explained information.
CEO Jennifer Park says, "You can't sell them if they don't know what they're buying. These opt-in E-Newsletters are like engraved invitations into the office. Patients love them and with their newfound knowledege they feel secure in calling to make that appointment.
Knowledge is power. Give that to your patients and you'll stay ahead of the game no matter what the competition throws your way."
Dermatologist News offers an array of marketing tools such as search-engine-boosting press releases, in-office custom treatment indexes and even pay per click campaign creation, but founder Jennifer Park says the email newsletters are the "big gold nugget".
She also notes, "In this sell-sell world, we're all inundated with advertisements. When a doctor takes the time to educate rather than just sell us, he's transformed from service provider to trusted teacher. Which would you rather go to?"
More information can be had by calling 888-858-8686 or visiting the company website at http://www.DermatologistNews.com
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