SwapThing Experiences Unprecedented Growth and Momentum - Under-the-Radar Company Redefines Age Old Practice of Barter

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SwapThing, Inc., the premier online swap market, enabling individuals, collectors, enthusiasts, businesses and communities to swap goods and services, announced today an unprecedented wave of growth since its inception in January 2005. SwapThing, an idea born when a sick kitty and lack of funds necessitated a Swap deal with an accounting-challenged veterinarian, has grown into an emerging high-growth electronic marketplace. SwapThing’s reach (number of users per million) has increased at an unprecedented rate of 690% over the past three months, according to the Alexa traffic rankings. The growing popularity of Swapping and the ease of online Swap transactions contribute to the 227% increase in number of Swaps on the site last month.

SwapThing, Inc., the premier online swap market, enabling individuals, collectors, enthusiasts, businesses and communities to swap goods and services, announced today an unprecedented wave of growth since its inception in January 2005. A growing user base, new retail partners, enticing partner programs, world-class technology and industry expertise all add to the mounting evidence of a burgeoning Swapping revolution.

SwapThing, an idea born when a sick kitty and lack of funds necessitated a Swap deal with an accounting-challenged veterinarian, has grown into an emerging high-growth electronic marketplace. SwapThing’s reach (number of users per million) has increased at an unprecedented rate of 690% over the past three months, according to the Alexa traffic rankings. The growing popularity of Swapping and the ease of online Swap transactions contribute to the 227% increase in number of Swaps on the site last month.

“We are experiencing a revolution, a sudden and momentous change, evidenced by the way people transact when empowered by SwapThing. The growth we are seeing is just the beginning of a movement towards mutually beneficial exchange between swappers,” said Jessica Hardwick, founder and chief executive officer, SwapThing, Inc. “Smarter technology and the growth of today’s digital lifestyle make it possible to build a larger Swap market online than in a physical space, such as a traditional Swap meet.”

Partnership Program

SwapThing’s partner program is designed to serve as a natural extension of the retailer’s distribution strategy. Often serving as an important online retail channel, this innovative program currently boasts 7 new partners in a variety of categories: Krohn Boulevard (Music), FinylVinyl (Music), GreenNoise (Music), 3BTech (Computers), NewTown (Video), Kate101 (Art) and ClasEProfessor (Educational Supplies).

“In this competitive market, SwapThing’s community of partners are defining itself as forward thinkers in new forms of online commerce by partnering up with us," said Ajit Kher, vice president of business development, SwapThing, Inc.

World-Class Technology

The Flexible Swap System© creates a Swap site different than any other barter site, allowing negotiation between swappers for any combination of goods and services. The Flexible Swap System also allows for cash to equal out an unequal deal or when an exchange is not possible. The ease of use, free sign up and free listings create a friendly open market. Uniquely devised feedback ratings create an atmosphere of self-governance and trust within the SwapThing community.

About SwapThing, Inc.

SwapThing, Inc. is an electronic marketplace that empowers and creates communities through the exchange of goods and services. With sophisticated search technology and low fees, SwapThing brings swapping into the mainstream by making it much faster, easier and less expensive for individuals and small businesses-creating access they previously had lacked, and greatly increasing the market for swaps. SwapThing is headquartered in Cupertino, Calif. For further information please visit http://www.swapthing.com.

Contact:                        

Shital Mehta

Shanth Interactive

213.620.0101

smehta@shanthinteractive.com

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