(PRWEB) June 29, 2005
Today, DNA Press announced the publishing of ÂThe DNA of Marketing,Â by Ira Kalb CEO of Kalb & Associates in Los Angeles, Calif. This book offers a scientific approach to marketing, which is based on Seven Fundamental Building Blocks (the DNA of Marketing) combined with unique systems and structures invented by the author, such as Universal Marketing StructureÂ.
DNA, the molecule that encodes information in all living organisms consists of two strands that form a double helix. Each strand is made of individual building blocks. The double helix is formed by links between the building blocks of the two strands. A small change in a building block will result in a change of the link and this will cause a mistake in the information carried out by DNA. A mutation in DNA may lead to death of the organism.
In this book, Kalb uses DNA as a metaphor for the basic building blocks of marketing. Each one needs to work together in coordinated harmony so that successful outcomes can result. As with DNA, if a small change is made in one of the building blocks, it can affect the others and produce significantly different results.
Unlike most marketing books that are based on the 4P's of Marketing, this one adds the additional fundamentals of Corporate Image, Positioning, and the Marketing Information System to round out the basic building blocks required for greater success in the marketing of any product whether it is related to life sciences, technology, consumer products, or any other market segment.
This unique scientific approach has been empirically proven to work in the real world in virtually all industries, under all known conditions, and in all parts of the world. Based on universal fundamentals, it will help readers of this book do a better job of marketing today, tomorrow, and well into the future.
Mr. Kalb is available for workshops and speaking events.
DNA Press, LLC., Fax: 501 694-5495
PO Box 572
Eagleville, PA 19408
Category: Academic: Business
Book Type: Cloth (hard cover)
Size: 5 x 8
Distributors: IPG Book (http://www.ipgbook.com), Ingram, Baker & Taylor