DNA Press Publishes 'The DNA of Marketing' by Ira Kalb, a Must-Have Text for Every Marketing and Sales Executive

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You cannot run a business without a good foundation in marketing. "The DNA of Marketing" teaches you how to build this foundation and gives you unique tools to create more effective marketing programs for your business, organization, or to sell your inventions and ideas.

Today, DNA Press announced the publishing of “The DNA of Marketing,” by Ira Kalb CEO of Kalb & Associates in Los Angeles, Calif. This book offers a scientific approach to marketing, which is based on Seven Fundamental Building Blocks (the DNA of Marketing) combined with unique systems and structures invented by the author, such as Universal Marketing Structure™.

DNA, the molecule that encodes information in all living organisms consists of two strands that form a double helix. Each strand is made of individual building blocks. The double helix is formed by links between the building blocks of the two strands. A small change in a building block will result in a change of the link and this will cause a mistake in the information carried out by DNA. A mutation in DNA may lead to death of the organism.

In this book, Kalb uses DNA as a metaphor for the basic building blocks of marketing. Each one needs to work together in coordinated harmony so that successful outcomes can result. As with DNA, if a small change is made in one of the building blocks, it can affect the others and produce significantly different results.

Unlike most marketing books that are based on the 4P's of Marketing, this one adds the additional fundamentals of Corporate Image, Positioning, and the Marketing Information System to round out the basic building blocks required for greater success in the marketing of any product whether it is related to life sciences, technology, consumer products, or any other market segment.

This unique scientific approach has been empirically proven to work in the real world in virtually all industries, under all known conditions, and in all parts of the world. Based on universal fundamentals, it will help readers of this book do a better job of marketing today, tomorrow, and well into the future.

Mr. Kalb is available for workshops and speaking events.

DNA Press, LLC., Fax: 501 694-5495

PO Box 572

Eagleville, PA 19408


ISBN: 0974876534

Price: $29.95

Category: Academic: Business

Pages: 250

Book Type: Cloth (hard cover)

Size: 5 x 8

Distributors: IPG Book (http://www.ipgbook.com), Ingram, Baker & Taylor

Availability: http://www.Amazon.com, http://www.dnapress.com, Barnes&Noble, Borders, and wherever books are sold.


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