Rabobank Attracting New Clientele With Modern Datacasting Network

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Scala, the worldÂ?s leading software platform for digital signage, announces RabobankÂ?s successful implementation of its modern datacasting network.

— Scala Inc. (http://www.scala.com), the world’s leading software platform for digital signage, today announced Rabobank’s successful implementation of its modern datacasting network is attracting new clientele to its banks in The Netherlands.

In its Dutch home market, Rabobank Group is composed of approximately 1363 independently operated local banks with 1.3 million members, 9 million business and private customers and is the market leader in virtually every area of financial services.

In 2001 Rabobank began to seriously investigate the local and worldwide markets for an innovative solution that would allow Rabobank to reach its customers and attract new business but still maintain the credibility and profitability of the bank’s business.

The Hulskamp Group BV, a Scala certified reseller, proposed a digital signage network with plasma screens located in the bank and next to the bank’s ATM machines displaying short focused ads about Rabobank’s varied products and services. The network is managed from a central control location over an ASDL infrastructure.

“We didn’t want to be a testing site for yet another new and unproven software solution, and thankfully we were introduced to the creative and innovative people at Hulskamp”, said Wim van den Dungen - Directoraat Communicatie. “Once we were introduced to the power and reliability of Scala, the decision to go with the Scala InfoChannel® 3 platform was easy. We are happy to report that we have not been disappointed and Scala’s content authoring tool offered the added advantage of radically reducing our content product costs”.

In 2002, the project started with 25 local banks each outfitted with plasma screens in the bank and at each ATM machine. In 2005, Rabobank boasts over 200 local banks using the Rabobank Digital Signage System. Each screen displays high-impact short messages and ads focused at the local customer market.

Over the period of the project the installation rate grew from 20 screens in 2002 to 390 in 2005. Rabobank estimates that in 2006 the network will grow to over 600 screens installed in local banks located throughout the country.

Wim van den Dungen concludes, “The benefit of a digital signage network is that it adds a unique dimension to our in-house merchandising systems. Our posters and brochures are literally brought to life. We are now able to measure the impact of our network on our clients far more efficiently than any traditional media.”

Now that the concept is proven to be stable and reliable, Rabobank has broad plans to expand the network and further explore its opportunities and potentials.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, The Netherlands, Norway and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.


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Dick Trask