HOUSTON, Texas (PRWEB) June 29, 2005
On three consecutive Thursday mornings in May, NescafÃ© TasterÂs Choice handed out samples of its instant coffee concoctions to passers-by in San Antonio, Baltimore and Hartford with help from local radio stations, Ad Results, Ltd., and the Eleven Agency.
On May 5th NescafÃ© TasterÂs Choice set up tables and tents in San AntonioÂs downtown IBC Plaza. From 7:30 a.m. to 10:00 a.m., over 750 people stopped by for free cups of fresh coffee, and creations like Cappuccino Chills and Java Brownies, all made using NescafÃ© TasterÂs Choice 100% pure instant coffee granules. Local country radio station, KAJA, brought out their ÂMan on the Street,Â Cactus Lou, to broadcast from the event.
The ÂTastes of NescafÃ© TasterÂs ChoiceÂ saw an even larger turnout in Baltimore on May 12. An estimated 3,000 showed up to taste and smell the selection of free samples at the corner of Pratt Street and Light Street in the Inner Harbor. Mix 106.5Âs Kenny Campbell was on hand to play music and promote the event with live call-ins to co-host JoJo Girard back in the studio.
HartfordÂs event brought out the biggest number of samplers, with 3,700 showing up to the Old State House Square on May 19th. Music from WDRC-FM ÂHits of the 60Âs and 70ÂsÂ set the morningÂs mood. Like the other events, not only did participants get to try a variety of treats made with NescafÃ© TasterÂs Choice, but they all walked away with a 2-week supply of instant coffee to use.
The primary goal of the ÂTastes of NescafÃ© TasterÂs ChoiceÂ events was to convince coffee drinkers to rediscover how good instant coffee can be. NescafÃ© TasterÂs Choice prides itself on being real coffee made with a superior blend of beans that you can brew right in your cup. They also wanted to emphasize that NescafÃ© TasterÂs Choice can be used to make a variety of coffee-flavored drinks and desserts like Caramel CafÃ© Lattes or Chocolate Mudslide Frozen Pies.
All three tasting events were coordinated by The Eleven Agency, a sales and marketing agency out of Irvine, California. Ad Results, Ltd. of Houston, the media-buying agency for the NescafÃ© TasterÂs Choice live personal endorsement radio campaign, facilitated the radio station appearances and on-air promotions.
For additional information on NescafÃ© TasterÂs Choice and for drink and dessert recipes visit tasterschoice.com. Products are available at most grocery stores.
About Ad Results, Ltd.:
Ad Results, Ltd. is a full-service advertising agency specializing in live personal endorsement radio. Ad Results Ltd. works with well over 700 radio stations and more than 1,000 local radio personalities across the country to promote a wide range of products.
Ashley Deaton, Director of Public Relations
Ad Results, Ltd.
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