Introducing The In Crowd Vlog®

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Cheryl Shuman introduces the The In Crowd Vlog®:, a reality TV magazine series that goes behind the scenes of the lifestyles of the rich and famous in Hollywood and their lives in front of and behind the cameras!

After enjoying a successful career for over twenty years in celebrity marketing and product integration, Cheryl Shuman is now the subject of and executive producing the latest in technology on The In Crowd Vlog®, a reality TV magazine series that goes behind the scenes of the lifestyles of the rich and famous in Hollywood and their lives in front of and behind the cameras!

In 1978, at the age of 18 Cheryl then known as Cheryl Peart, made her debut with the Bob Braun show on WLWT-TV in Cincinnati, Ohio and was dubbed “America’s Coupon Queen.” Braun was so impressed that he offered her a position as a regular on the show. Within days another offer was made where Shuman appeared nationally on the popular television series “PM MAGAZINE.” As an entrepreneur and the nation’s youngest syndicated television journalist, her couponing and refunding system made her a branding expert with America’s biggest corporate brands.

Shuman’s career was cut short by a near fatal car crash that ended her career. Transforming herself, Cheryl served an apprenticeship with Dr. Michael Byars of London, Ohio and survived with her backup plan as a Licensed Optician. She moved to California and married Extra® TV and Fox® News reporter Phil Shuman.

After a chance meeting with Michael Jackson, Shuman became the darling of the film and television industry by making house calls with her eyewear to the most famous faces in the world.

Beginning in 1984, “Optician to the Stars”, Cheryl Shuman, was one of the pioneers in marketing the fashion industry to the entertainment industry. As an Optician having direct “eye to eye” contact, Shuman, realized the power of celebrity and how that power can make a designer or product a household name overnight. Shuman is single handedly credited with some of the biggest trendsetters in the history of sunglasses and eyewear. Terminator 2, When Harry Met Sally, Thelma and Louise, Bat Man, Mission Impossible and Erin Brockovich are just a few of the more than 3,000 feature film and television projects that she is credited with during our 20 year history.

Cheryl Shuman, C.E.O. has appeared as the Celebrity Trend Tracker® Expert with hundreds of television programs, newspapers and magazines, including, but not limited to: Lifestyles of the Rich and Famous®, Entertainment Tonight®, E® Entertainment, Access Hollywood®, Extra®, Mike and Maty® (ABC), Today Show® (NBC), HBO® Entertainment News, and more.

Through her personal relationships and connections with Hollywood Royalty and the media, Cheryl Shuman shares all of the latest trends in celebrity inspired fashion trends, hotspots for travel, spas, dining, sports, comedy and everything else you can imagine all through the technology of streaming video on the internet and television syndication outlets. Cheryl Shuman is the first and only company of our kind and at the forefront of entertainment marketing, celebrity endorsements, product placement integration, sponsorships, production and technology.

©Copyright 1984-2005 Cheryl Shuman® LLC. All rights reserved. Our goal is to continue alliances with companies and individuals that share the same vision. Are you interested in becoming one of our VIP event hosts/hostesses? Mingle with the stars at the hottest nightspots and events internationally! You could earn up to $40. per hour. Send your headshot and resume to: Cheryl Shuman®, 468 North Camden Dr., 2nd Fl., Beverly Hills, CA-USA 90210 Phone 310.285.1777


Cheryl Shuman, C.E.O.



468 North Camden Dr., #200

Beverly Hills, CA 90210

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Cheryl Shuman