Crown Publishing Author Phil Town Mentors Novice Investors on His Blog, "Rule #1 Investing"

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Investment blogger and Crown Publishing author Phil Town is using his blog, Rule #1: Phil Town on Investing, to mentor novice investors. Town guides beginners via email and posts, leading them step-by-step through a single stock analysis. Investor "homework" is then critiqued and published on his site.

Investment blogger and Crown Publishing author Phil Town is now mentoring beginning investors on his highly popular blog.

The “Rule #1 Blog: Phil Town on Investing”, launched on February 28, 2005, is dedicated to liberating small investors by teaching them “how to get rich no matter what happens in the market.”

Town is backing up this statement by coaching first-time, individual investors through the process of a single “YUMMMMY” stock analysis. “YUMMMMY” is an acronym for the process by which Town’s students evaluate both the value of a company’s stock and the level of their own understanding of what that company does.

Students use resources on the Rule #1 Blog to help determine a company’s competitive advantage, evaluate its management, and make realistic predictions about its future. After completing their “Homework” they submit it to Town via email. Select stock analyses, along with Town’s critique, are then published on the blog for other beginning investors to study. Companies are given the green light – an “A” rating – only if they score high in every category.

Says Town, “Rule #1 investors don’t buy stock. We buy businesses. That means we evaluate the company as if we owned the whole thing. We want to buy as if this company is the only source of money for us and our families for the next 100 years.”

The bottom line, says Town: “Rule #1 is ‘Don’t lose money!’ Sure, Rule #1 investors want to make money in the long run. But they also want to never be at risk – to make money in the short run, too. That’s the safest way to guarantee a big return.”

About Phil Town

Phil Town is an investor, writer, and lecturer who began his career as a Green Beret and a white-water rafting guide.

In the past 4 years he has spread the word about Rule #1 Investing by speaking to over 2,000,000 people looking for a better, more effective way to secure their financial futures.

Random House’s Crown Publishing imprint recently paid a seven figure advance for his book, “Rule #1 Investing: The Simple Strategy for Getting Rich No Matter What Happens in the Market,” which will come out in early 2006. The book is expected to turn the investment paradigm upside down for 90 million investors.

For more information about the Rule #1 Blog, the Rule #1 book, or to schedule Phil Town for a seminar or speaking engagement, contact him directly at or visit the blog at

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