Hot Banana Partners with Unilytics, Canada’s Premier Reseller of WebTrends Software and Consulting Services

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New partnership allows both companies to leverage Hot BananaÂ?s Web Content Management (WCM) integration of WebTrends 7 Web Analytics for sales growth prospects and consulting opportunities.

Active Marketing Web Content Management Suite™ provider Hot Banana Software Inc. has signed Unilytics Company as its newest channel partner in Canada. The partnership allows both companies to leverage Hot Banana’s Web Content Management (WCM) integration of WebTrends 7 Web Analytics for sales growth prospects and consulting opportunities.

Unilytics Company, Canada’s premier reseller of WebTrends software and consulting services, specializes in “best of breed” Web Analytics and IT Infrastructure tools to help enable organizations to work smarter to increase their Web site and IT ROI. In the area of Web analytics, Unilytics provides consulting, implementation and configuration expertise to ensure every WebTrends installation delivers maximum client value, Web traffic and ROI. By adding the Hot Banana Active Marketing Web Content Management Suite™, which has WebTrends 7 fully integrated, the Unilytics team can now extend Web Content Management solutions to their cross-Canada corporate client base.

Hot Banana first integrated WebTrends 7 Web analytics into its Web Content Management Suite™ in December 2004. The integration now offers a complete Active Marketing™ solution for reviewing and analyzing all aspects of Internet marketing campaigns -- from click through to conversion and retention. This unique integration allows for the accurate measurement of Internet marketing campaigns, Web site visitor behavior while they follow certain conversion funnel activities. As a result, this actionable insight into Web marketing analytics gained by marketing professionals, lets organizations focus on driving sales by optimizing their Hot Banana powered Web site for the greatest amount of customer acquisition, lead generation, conversion, ROI and corporate accountability.

“Unilytics is a leading reseller of WebTrends, IT infrastructure solutions – and now, Hot Banana Web sites can be like any other marketing expense – accountable,” says Peder Enhorning, President of Unilytics. “Our solutions and consulting services encompass all aspects of acquiring, converting and retaining more online customers, by leveraging our implementation skills, configuration, training services and search engine optimization expertise. We currently have over 350 WebTrends customers, all of whom can realize tremendous benefit from also using the Hot Banana Active Marketing Web Content Management Suite™ and its tight integration with WebTrends. That represents a huge potential for us and our customers.”

“We’re continuing to aggressively push forward with our Hot Banana Channel Partner strategy,” says Krista Lariviere, President of Hot Banana Software Inc. “Partnering with Unilytics couldn’t have made more sense for Hot Banana. Unilytics and Hot Banana have the same target clients – marketing smart organizations and users of WebTrends, so now Hot Banana and Unilytics can jointly promote our combined solution making the end-user experience and the process of measuring ROI even more compelling.”

About Hot Banana Software Inc.:

Founded in 1999, Hot Banana powers Web sites for more than 171 companies worldwide. The Hot Banana Active Marketing Web Content Management Suite™ consists of the end-to-end integration of Web Content Management, Internet marketing, search engine optimization - SEO, and WebTrends 7 Web analytics. Forward-thinking, Web marketing-savvy organizations use Hot Banana to deliver lead-generation marketing at a lower cost, faster and with improved results. Hot Banana is available as Hot Banana On-Demand, Software-as-a-Service (SaaS), or as a Hot Banana Licensed Software version.

Hot Banana is a unique Web CMS as it provides a complete e-marketing platform to power the Internet marketing process – from e-mail marketing landing pages, search engine optimization (SEO) and Integrated WebTrends 7 Web analytics, to workflow and press release distribution. This makes the Hot Banana Active Marketing Web Content Management Suite™ an ideal solution for online branding, corporate communications, lead generation & conversion campaigns, customer retention, PR, and event marketing programs. Clients include Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, visit http://www.hotbanana.com

About Unilytics Company:

Unilytics sells "the best of breed tools" that enable organizations to work smarter and increase ROI. Unilytics is a leading reseller of WebTrends and IT infrastructure solutions and consulting services encompassing all aspects of the acquisition, conversion and retention marketing cycle. Unilytics offers implementation, configuration and training services and SEO expertise. For more information, visit http://www.unilytics.com.

Media Contact:

David Terry,

VP Sales and Marketing,

Hot Banana Software Inc.

(705) 792-3880 Ext. 222

http://www.hotbanana.com

Hot Banana and the Hot Banana logo are trademarks or registered trademarks of Hot Banana Software Inc. All other names are trademarks or registered trademarks of their respective companies.

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