TMC Entertainment Announces Religious Merchandising and Licensing Division; Partners with Holy Land Tours and Rose Publishing; Opens Office in World Council of Churches

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Television and film production company launches franchise directed at $65 billion religious market.

In response to unprecedented consumer demand for products and services in the multi-billion-dollar religious market, TMC Entertainment, a global Los Angeles-based television and film production company, has announced the formation of its religious merchandising and licensing division.

In conjunction with the development of TMC's full slate of religious-themed television programming currently in production and preproduction, the new division will distribute and provide products and services ancillary to the company's upcoming PBS primetime miniseries, "Walking the Bible: A Journey by Land Through the Five Books of Moses" (Fall, 2005) and "Abraham: A Journey to the Heart of Three Faiths" (Winter, 2006).

Underpinning this announcement are two major partnerships: one with leading travel provider, Holy Land Tours; the other with Rose Publishing, a specialty publisher of biblical materials.

Additionally, TMC has reached an agreement with the World Council of Churches (representing more than 400 million Protestants throughout the world) whereby TMC will establish an office in the WCC's Geneva headquarters to work with various organizations on their travel tours, educational packages, etc. The office will be headed by Carl Bjertnes, TMC's Director of International Religious Marketing.

The newly created division will encompass worldwide TV sales, DVD and video distribution, travel tours, educational packages for churches and religious schools, music CDs and children's games, as well as Internet and mobile-phone products.

The largest component of the new division will be the launch of its outstanding tours of the Holy Land. For this initiative, TMC Entertainment has partnered with Holy Land Tours based in Jerusalem, who will expand their religious tours to include many of the breathtaking destinations visited in TMC's "Walking the Bible." Among these will be Mt. Ararat (the reputed resting place of Noah's Ark), the possible location of the Garden of Eden in Eastern Turkey along the Euphrates River, and St. Catherine's monastery, located at the base of Mt. Sinai where Moses received the Ten Commandments from God. (St. Catherine's is one of the oldest Christian institutions in existence today, where mass has been conducted five times a day every day for over 1,500 years).

TMC has also partnered with Rose Publishing, a publisher of exceptional biblical products, to provide its new religious merchandising and licensing division with the items required for TMC's worldwide marketing program.

The religious market is booming. In 2004 alone, sales of merchandise totaled more than $65 billion, with the release of "The Passion of the Christ" and "The Da Vinci Code," expanded media coverage of religion and spirituality, heightened interest in religious subjects and increased travel to the Holy Land.

The new division will be spearheaded by TMC's Chairman and CEO, Emmy Award-winning producer Drew S. Levin ("Future Quest," "Cosmos: A Special Edition") under the direction of Paul Siegel, EVP, Sales and Marketing ("Fame," "Family Feud," "Strawberry Shortcake" and "Inspector Gadget"). Also part of the division are Raymond Bell, Director of Educational and Retail Marketing (Peter Max, Inc.), and Richard Klinger, Director of Religious Marketing (formerly President, King World Home Video; Executive Coordinator, Hanna-Barbera’s "Greatest Adventures: Stories From the Bible;" Executive Producer, "Jane Fonda Workout" series).

"TMC Entertainment is proud to team with such respected organizations as the World Council of Churches, Holy Land Tours and Rose Publishing to provide travel tours and religious products for the public's spiritual enjoyment," said Drew S. Levin, Chairman and CEO. "Additionally, as we launch this new division, TMC remains focused on the production of its Bible Journey series, our high-definition religious-themed programming in the vein of 'Walking the Bible,' as well as religious dramatic films and primetime miniseries, to help satisfy our viewers' demand for faith-based programming," added Levin.

"We have seen the dominance that religious sales have had in the last few years," said Paul Siegel, EVP, Sales and Marketing. "The public has demonstrated an unquenchable thirst for meaningful religious goods and services, which we hope to satisfy with the launch of this franchise."

"With the substantial projected viewership for 'Walking the Bible' when it airs on PBS primetime, we realized we could team with TMC Entertainment to reach a wide audience and provide exciting and memorable travel tours of the Holy Land," said Shlomo Zifshitz, President of Oranim Educational Initiatives, Ltd. (Holy Land Tours). "We look forward to accommodating the extraordinary number of individuals who will be inspired by TMC's programming to visit the locations mentioned in the Bible."

For additional information on "Walking the Bible" or sponsorship opportunities, please visit

About TMC Entertainment:

TMC Entertainment was founded in 2001 by Emmy Award-winning producer Drew S. Levin and is currently in production and co-production on a full spectrum of television projects, including scripted and unscripted comedy and reality-based and documentary series. "Walking the Bible" and "Abraham," two three-hour mini-series produced by TMC Entertainment, based on the best-selling books of the same names by award-winning author Bruce Feiler, are scheduled to air during primetime on the PBS Network. For additional information on TMC Entertainment, please visit

About Holy Land Tours:

Oranim Educational Initiatives, Ltd. (Holy Land Tours) is a leader in the field of Christian educational travel and partners with organizations, schools, communities and special-interest groups to design meaningful and unique world-travel packages and programs. For more information on Holy Land Tours, go to

About Rose Publishing:

Rose Publishing specializes in easy-to-understand Bible reference charts, maps, timelines and comparison guides on a variety of topics, including religions, denominations, faith and culture, sex and dating, and church history. Rose Publishing is the only US publisher of the family tree from Adam to Jesus, called the "Genealogy of Jesus" chart, and the "'Then and Now' Bible Map Book" that has Bible maps with clear plastic overlays of modern-day cities and countries. For more information on Rose Publishing, see

Press Contacts:

Liam Collopy – Account Director - / 310 300 0950 x 232

Shannon Hartigan – Account Executive - / 310 300 0950 x 234

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