Starwood Partners with ID90.COM to Increase Revenues and Brand Awareness

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Starwood Hotels and Resorts partners with ID90.COM to further expand itsÂ? brand awareness, loyalty and overall marketing efforts within the travel industry.

Starwood Hotels and Resorts recently partnered with ID90.COM to further expand its' brand awareness, loyalty and overall marketing efforts within the travel industry.

The objective of Starwood is simple as stated by Michael Vaillancourt, Manager Travel Partnerships; “Starwood has been seeking to increase incremental leisure revenues while continuing to drive web bookings. Hotels have been very supportive and are eager to reach this audience, especially in soft spots. This will also strengthen our brands' positions with the travel industry…”

Promoted internally by over 143 airlines, ID90.COM is the largest online travel portal for the 10,000,000+ Interliners (airline employees) worldwide helping hoteliers fill their distressed inventory and increase their revenues and RevPAR in both high and low periods. The average ID90.COM airline employee member travels an average of eight times a year often at the last minute, booking within 10-days or less.

Starwood has enrolled all its properties and is encouraging each property to fully utilize the services of ID90.COM, for in many cases ID90.COM is able to produce a higher ADR than other distribution channels as each property manager controls availability and rates.

“All our rates are based on availability. Property managers may be offering an industry rate to our airline employee membership, but they are only filling rooms that would normally go empty and now have the opportunity to sell these guests incidentals such as room service, liquor or spa treatments. It's found revenue,” explains Tristan Schukraft, Managing Director of ID90.COM.

Although occupancy around the world is on the rise, most hotels still have room for growth and Starwood Hotels and Resorts is taking advantage of niche markets to fill this gap. In fact, only 12.2% of US hotels had occupancies higher than 80% in 2004 and in 2000 it was only 17.4%, according to PKF Hospitality Research (PKF-HR).

About ID90.COM:

ID90.COM is password protected and is promoted internally by 143 airlines from around the globe. It's worldwide airline employee members logon daily to locate accommodations and car rentals, helping its family of worldwide travel partners fill empty rooms. ID90.COM refers all members to each hotel and does not charge booking or commission fees. For more information on ID90.COM, please contact Matt Smith at 818.595.0280 or via email at

About Starwood Hotels and Resorts:

Starwood Hotels and Resorts is one of the world's largest hotel and leisure companies, with a hotel portfolio that includes 733 owned, leased, managed and franchised hotels with approximately 231,000 rooms in 80 countries. Brand names include St. Regis®, The Luxury Collection®, Sheraton®, Westin®, W® and Four Points® by Sheraton.


Sarika Maiti, ID90.COM


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