geoVue’s Location Intelligence Software Brings Analytical Muscle to Gold’s Gym

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geoVue, a leading provider of site selection, market optimization and other location intelligence software solutions, has been selected by leading fitness authority Gold’s Gym for its comprehensive suite of site selection, market planning, direct marketing and consulting services. Gold’s Gym, the largest co-ed gym chain in the world, will use geoVue’s solutions to better understand their customer base and trade areas; select and rank prospective new markets (professional services), map potential sites and generate demographic reports (iSITE), proactively carve out franchise territories, seek favorable corporate acquisitions (iPLAN), and optimize direct mail campaigns (targetVue). The software will be launched as both a desktop version (iSITE, iPLAN and targetVue) and an online platform (marketVue Portal), enabling Gold’s Gym to publish territory optimization results and share information across franchise and corporate divisions.

geoVue, a leading provider of site selection, market optimization and other location intelligence software solutions, has been selected by leading fitness authority Gold’s Gym for its comprehensive suite of site selection, market planning, direct marketing and consulting services. Gold’s Gym, the largest co-ed gym chain in the world, will use geoVue’s solutions to better understand their customer base and trade areas; select and rank prospective new markets (professional services), map potential sites and generate demographic reports (iSITE), proactively carve out franchise territories, seek favorable corporate acquisitions (iPLAN), and optimize direct mail campaigns (targetVue). The software will be launched as both a desktop version (iSITE, iPLAN and targetVue) and an online platform (marketVue Portal), enabling Gold’s Gym to publish territory optimization results and share information across franchise and corporate divisions.

“geoVue gives us an instant competitive advantage when entering or expanding into a marketplace,” said Eduardo Afonso, Director of Franchise Administration “The software will significantly enhance our ability to evaluate real-estate and analyze both the dynamics and the potential of a local market, right down to the zip code. We plan to extend the benefits to our franchisees, as they use targetVue to optimize their direct mail campaigns.”

“Our site selection and market optimization software has enabled many of the best-known and fastest-growing retailers and franchisors to maximize the potential of their real estate operations,” said geoVue president and founder James A. Stone. “From site selection, territory and store network planning, to cannibalization analysis, sales forecasting, and direct marketing optimization, geoVue has become established as the leading enterprise real estate system for retailers and franchisors. We look forward to adding Gold’s Gym to our growing list of satisfied customers.”

About Gold’s Gym:

Established in Venice, Calif. in 1965, Gold's Gym is the largest co-ed gym chain in the world with more than 600 locations in 42 states and 26 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning, Pilates and yoga, while maintaining its core weight lifting tradition. With nearly 3 million members worldwide, Gold's Gym continues to change lives by helping people achieve their individual potential. For more information about Gold's Gym, please visit http://www.goldsgym.com or call 1-800-99-GOLDS

About geoVue:

geoVue is a leading provider of location-based decision support systems for the real estate, retail, and restaurant industries; with clients including The Limited, United Parcel Service, Albertson’s, Dunkin’ Donuts, Radio Shack, REI and Prudential Real Estate. This unique combination of analytical software and human expertise provides solutions for market planning, site selection, direct marketing and merchandise planning that maximize the effectiveness of chain stores nationwide.

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Lauren Turner
GEOVUE
781-938-3800
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