New Study Proves PDF Preferred to HTML for Online Publications

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Duff Johnson's latest article, "Legacy Content Conversion: Generating citations, revenue and goodwill from your publication history," is now available. The article discusses legacy conversion methods and business models in a non-commercial manner, and includes new research indicating a preference for PDF vs. HTML among academic users.

Duff Johnson's latest article, "Legacy Content Conversion: Generating citations, revenue and goodwill from your publication history," is intended to serve as a reference point for societies, associations, journals, trade publications and libraries who are considering digitizing published content.

The article explains, in a detailed but non-technical way, the ins and outs of assessing, planning, and executing the conversion of a publication’s back-catalogue to electronic format.

Written by a veteran service provider and consultant, and including detailed case studies of legacy content usage published for the first time anywhere, this article delivers information designed to provoke reflection on the considerations, opportunities, and pitfalls of converting legacy content for use online or on disc.

From articulating needs to technology choices and business models, the article contains original research, hard-won insights and many other details sure to enhance the reader's understanding of content digitization.

Published for the past 17 years, Journal Publishing is the newsletter of Allen Press, a leading printer and publishing services company based in Lawrence, Kansas. Journal Publishing is distributed worldwide to over 12,000 individuals in academic societies, associations and libraries.

Among the Insights:

  • 3 case studies exploring various legacy conversion business models
  • An in-depth, real-world study of how legacy conversion can contribute to content usage
  • A revealing look at how PDF fares vs. HTML when all other things are equal
  • Top 5 reasons to digitize back issues
  • 7 key indicators favoring legacy conversion

Visit to download the article.

About Allen Press:

Based in Lawrence, Kansas, Allen Press is one of the nation's leading printers of scientific, academic and medical journals.

About Duff Johnson and Document Solutions:

Based in Boston, Mass., Duff Johnson is the founder and CEO of Document Solutions, Inc., an Oakland, CA based electronic document services and consulting organization. In operation since 1996, Document Solutions is a leader in PDF technology applications and archival-quality content conversion.

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