Dishonest marketing tactics of food and drug companies revealed in new book by consumer group

New health guide exposes popular marketing techniques used by food and drug companies to sell products detrimental to health, outlining 10 consumer-based defense strategies to make better food choices.

TUCSON, Ariz. (PRWEB) July 6, 2005 -- Health Seduction, a new health guide from consumer group Truth Publishing, reveals the deceptive advertising methods employed by food, drug and cosmetic companies to sell expensive, often dangerous products to an unknowing public.

Health Seduction, by Mike Adams the Health Ranger, reveals practical defense strategies to avoid being influenced by the covert, seductive advertising tactics of the food and drug industries. The 10 defense strategies Adams outlines can turn readers from unwitting targets into informed, independent thinkers in control of their purchasing behaviors.

"Virtually everyone has been conned by the food and drug industries," says Adams. "And the worst part is that people don't even know they're being manipulated. These industries have fine-tuned their tactics so well that they're nearly undetectable. Their product messages are reaching the public on a level that's almost impossible to detect unless you know what to look for."

Health Seduction teaches readers how manufacturers of foods, drugs and cosmetics use shady marketing tools like "logic reversals" and "transpersonation" to twist logic and alter the public's purchasing behavior. Readers will also learn how advertisers use subtle compliments to make consumers feel smart and believe they are making educated purchasing choices, when in reality, they are buying worthless or even dangerous products.

Adams spent over a year collecting and observing advertisements run by drug companies, food manufacturers and cosmetic firms, and evaluating the marketing logic structure and linguistics employed by those industries. All ten of the most common tactics are explored in Health Seduction, an 85-page consumer guide exposing those common methods and teaching readers how to see through them.

"These companies are actively re-shaping the beliefs and behaviors of the entire population," Adams says. "And they're doing it without anyone catching on, until now. I want to show people how to identify these marketing tactics and be able to see through them to take back their power over purchasing decisions."

Health Seduction is available through www.truthpublishing.com in both downloadable and hardcopy editions. The guide comes with a 100 percent satisfaction guarantee.

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