(PRWEB) July 2, 2005
Fairfield, CT (PRWEB) July 1, 2005 Â A new website, inthemoodintimates.com, encourages shoppers to buy their intimate apparel by ÂmoodÂ. It has intimate apparel for every womanÂs different moods. Each intimate apparel item is classified into one of eight groups, ranging from Special Occasion to Fun, and everything in-between.
Inthemoodintimates.com launched in June 2005. The founder/owner, Karen M Esposito, came up with the idea to sell intimate apparel by mood through talks with her colleagues. Ms. Esposito would hear the same things over and over again. Her colleagues would use certain pieces of intimate apparel for certain outfits, events, or even the mood they were in. After numerous searches for a store that sold intimate apparel by mood, Ms. Esposito came up with the idea to sell intimate apparel on the web for all womens different moods. No other intimate apparel website offers this type of shopping experience.
There are eight different moods on the site. The are: Sale, Comfort, Romance, Bedtime, Fun, The Basics, Fashion, and Special Occasion. Each item on the website is classified into one of these moods. Ms. Esposito also saw the need to appeal to all different size women. ÂLarger busted woman have a hard time finding bras that are fashion forward and comfortableÂ stated Ms. Esposito. ÂWe want them to come to inthemoodintimates.com and be able to find something they like that is not like what their grandmother would wear.Â Most of the intimate apparel on the site is offered in many different cup sizes.
Inthemoodintimates.com has lingerie available from a larger array of manufacturers from France, Italy, and America. Price range is from $35 and up for a bra. They carry sizes AA-L cups and XS-3X in underwear and shapewear. Customer service is key to their success. 90% of all orders are shipped within 24 hours. Domestic shipping is free.
Karen M Esposito, Founder/Owner
In the Mood Intimates