O-Cha.coms New Organic Matcha Green Tea -- Smelling Sweet

With one study after the next suggesting the health benefits of green tea, matcha is getting a lot of attention of late. Matcha, a form of powdered green tea, is traditionally used in the Japanese tea ceremony but has become a quite popular ingredient in ice cream and lattes. Consumers searching for a high quality matcha now have a new option with the introduction of the latest organic green tea from O-Cha.com.

IWAKI, JAPAN (PRWEB) July 3, 2005 -- Named after the founders wife; O-Cha.com recently introduced its first line of private label organic matcha, brand named Kaoru." Founder and President Kevin Moore named the new matcha after his Japanese wifes first name, which aptly means Fragrant" in Japanese. I got lucky on that one," Mr. Moore said when describing how he came up with a name for his companys latest product, it works well in both languages." O-Cha.com, one of the first e-commerce sites on the internet to ship connoisseur grade Japanese green teas directly to the end consumer, introduced the powdered green tea known for its high levels of antioxidants in March of this year.

Matcha Has Been Discovered

Matcha, a unique powdered form of green tea grown under before harvest, is at the top of the heap when it comes to high quality green tea. Merging age old traditions with new technology, matcha, unlike western tea, is steamed and dried in such a way as to prevent oxidization and is processed into a fine, neon green powder. Although traditionally used in the Japanese tea ceremony, matcha has recently seen an increase in demand by consumers in both North America and Europe in search of its unparalleled reputation as a source of antioxidants. Recent scientific studies backing its potential as a cancer fighter have done nothing to diminish the demand for a high quality organic product.

Certified by Both USDA and European IMO

Grown in a small mountain village in Japans Aichi Prefecture, the Kaoru" line of matcha meets both United States USDA and European IMO standards for certification as organic. O-Cha.com offers their latest products to both online retail and wholesale customers worldwide.

About O-Cha.com

O-Cha.com was started in 1998 in Mesa, Arizona after frequent Japan traveler and long time green tea fan Kevin Moore found the beverage hard to find in the USA. One of the first online shops to offer high quality Japanese green teas directly to the end consumer, O-Cha.com now operates directly from Japan, offering a large lineup of loose leaf green teas from both Shizuoka Prefecture and the famous tea growing district of Uji, Japan.

For more information on O-Cha.com matcha and powdered green tea:
http://www.o-cha.com/powdered-green-tea.htm
http://www.o-cha.com/green-tea/home.php

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