Boston, MA; Los Angeles, CA (PRWEB) July 5, 2005
Viewpoint Creative and the SciFi Channel have teamed up to create the promotional campaign for the netÂs newest reality series, ÂMaster Blasters.Â ÂBlastersÂ pits amateur rocket scientists against each other in a race to build and launch bizarre objects into orbit Â anything from a Mini-Cooper to a living room sofa.
"We wanted to set up a 'mis-direct'," says Viewpoint Creative Director, Michael Middeleer. "The idea was to create a mock NASA launch scenario using actual archival footage and swelling orchestral music, then crash-cut into the wild and wooly world of amateur rocketeering."
The campaign is targeted to speak to a range of SciFi Channel target groups, ranging from 18 to 49. It captures both the reality-based drama and humor of the series, as well as, the show's wonderful and weird science.
The spots range from :30 to :10 seconds in length. Concept, writing and editorial were all done in-house by Viewpoint Creative.
"Master Blasters" premieres Wednesday, July 27th at 8 pm on SciFi.
For more information about Viewpoint Creative and its services call 1-781-449-5858 or visit their website at http://www.viewpointcreative.com.
Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include SciFi Channel, Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, PBS, and AETN InternationalÂ®.
Viewpoint Creative, Boston/Los Angeles