Yesterday’s Technology Provides a Clear Solution to a Modern Problem

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Television antennas are making a comeback with HDTV Subscribers. St. Louis based HDTV Antenna Manufacturer is on a fast growth curve. HDTV viewers are looking to HDTV off air antennas to leverage their home theater investment and are abandoning their cable companies.

Just a few short years ago, you would have been hard-pressed to find a rooftop television antenna on an afternoon drive through Middle America. But with the growing popularity of high-definition television (HDTV), antennas are making a comeback in homes across the country.

While the official conversion date remains a moving target, the television world is clearly on the verge of a revolution, when high-definition format will become the standard, and analog will go by the wayside. Richard Schneider, President of St. Louis-based Antennas Direct, has positioned his company at the forefront of this revolution, already citing big names in the cable industry as casualties of war.

Schneider began the company with a passion – a personal mission to create the best picture for his new high-definition TV. “It wasn’t coming through my cable box or other fancy apparatuses, so I turned to an old technology – the antenna - to create the picture I was after,” said Schneider.

He proceeded to do just that. As word spread, Schneider’s personal mission became a hobby, and in just two years, the hobby has become a $1 million business, gaining national attention. HDTVPrimer.com recently ranked Antennas Direct’s DB-2 model as having the best signal strength among all the other competitors.

While the popularity of HD antennas continues to gain momentum, Schneider points out that the growth clearly coincides with the increasing rate of dissatisfied cable subscribers. In fact, Charter Communications lost a total of 97,300 subscribers in the fourth quarter of 2004. He estimates that 300,000 HD Antennas were sold in during that same period.

“We receive calls almost everyday from individuals who tell us they decided to fire their cable company. Most customers cite the high cost and poor picture quality of cable as the reason,” Schneider said.

Schneider affirms that off-air antennas simply produce the best picture quality for HDTV. “People spend a lot of money for their HDTV sets, and they want to get the best picture possible,” Schneider said. “For a minimal investment, in an antenna of all things, they can achieve that quality.”

Antennas Direct is a St. Louis-based manufacturing and distributor of off-air HDTV antennas. The company was founded in 2003 by Richard Schneider, and continues its fast paced growth & accolades from the HDTV community. For additional information on Antennas Direct, visit: http://www.antennasdirect.com .

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Scott Kolbe