RoXoR® Patented Lens Technology for Golf Sunglasses Hits U.S. Market

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Polarized lenses improve game strategy and save time, giving an "eye-up" to golfers.

The RoXoR is truly a breakthrough in polarized golf lens technology.

TADCOM AB, maker of patented RoXoR® lens technology for golf sunglasses, announces the U.S. debut and availability of the RoXoR line. Patented in 1998 and already available in Europe, the product has been under continuous development since 1994 by Swedish inventor Torbjorn Stehager and was shown for the first time at the 2003 PGA Exhibition in Orlando.

Utilizing patented lens technology, RoXoR's polarized lenses block out the green color that the eyes see on a putting green and on a fairway. Bringing out the white color of a golf ball, the brain is better able to read the subtle, break-defining elements of grain, contour and undulation.

"The human eye is most dominant and sensitive to the color green, making RoXoR golf sunglasses an ideal complement for any golfer's game strategy," explained Inventor and RoXoR President Mr. Stehager. "This kind of technology creates fewer putts per round, lowers scores, and prevents frustration over lost golf balls. Golfers will save time, and their own mental health, by playing a better game with the RoXoR."

RoXoR lens technology is also appropriate to wear at all times during the day, not just when golfing. They provide great relaxation for the mind and also provide an unobstructed field of vision. RoXoR lenses have been tested on both the PGA European and LPGA Tour and meet or exceed ANSI optical standard as well as European and Australian Optical Standard.

RoXoR specifications include Polarized Golf Lenses in multi-layer, polycarbonate lens with offset eliminated prismatic distortion 8-base lens, UV-Blocker AR-coating, hard-coating with water repellence and true color science.

Mr. Stehager added, "The RoXoR is truly a breakthrough in polarized golf lens technology."

RoXoR is currently seeking U.S. agents and distributors for the RoXoR line of golf sunglasses. RoXoR® is a registered trademark of RoXoR patented lens technology. For more information about RoXoR lens technology, please visit


Torbjorn Stehager

+46 8 712 55 25

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