gTLD Registry launches Free Trial on Domains

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As the first global top-level domain, .name opens for up to 60 days of free trial on domain names for consumer portals, increasing consumer friendliness and breaking long-held traditions in the Internet Registry space.

As the only global top-level domain, .name is now offering free trial, or try-before-you-buy, domain names, breaking long-held traditions in the gTLD Registry market to charge immediately for domain names, such as is the case on .com and .net.

.name is different. Now, people can get a domain first, for free, and try their hand at blogging, making a web site, or simply getting a personalized email.

The free trial offer is directed specifically to consumer “owners” in the world - portals, ISPs, Broadband providers – companies accustomed to offering free trial on their services to entice customers to use it and try before they buy.

“A good service needs a good address, and the really good addresses are still available on .name, but long gone on .com”, says Geir Rasmussen, CEO of Global Name Registry. “With the free trial business model, consumer portals can do what was before impossible – give a personalized domain to their entire customer base at once, at no cost”.

“A .name now becomes a free revenue generator, conversion tool, or loyalty add-on for consumer portals worldwide”, informs Hakon Haugnes, President of GNR. “We will be working with companies worldwide to provision millions of .name domains to their user bases, generate loyalty and revenue for our partners and increase distribution of .name”

As a result of this free trial model, ICANN Registrars and ultimately consumer portals, can provision hundreds of thousands, even millions, of .name addresses at a time, whether for blogs, websites or email, at no cost.

Free Trial addresses are being distributed now and consumer portals, ISPs and other interested parties should contact their Registrar or GNR directly for assistance. A list of Registrars can be found on

About Global Name Registry

Global Name Registry was selected by the Internet Corporation for Assigned Names and Numbers (ICANN) in November 2000 to develop, administer and market .NAME, the only top-level domain reserved exclusively for individuals.

Headquartered in London, The Global Name Registry, Limited is a wholly-owned subsidiary of GNR Limited, a company founded in 1999 to provide personalised communication services. GNR Limited's investors include Carlyle Europe Venture Partners, L.P., Northzone Ventures AS, and Four Seasons Venture AS.


Hakon Haugnes

The Global Name Registry, Limited

+44 207 531 4882

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