(PRWEB) July 7, 2005
Andrew Bogut, the Australian-born 20-year old basketball star will benefit from his bruising encounter with the world's media after being selected No. 1 overall in the NBA draft according to a global expert on media training and personal branding.
Australian-based, 8M Media and Communications is a media, marketing and management consulting company that coaches, trains and mentors thousands of aspiring and experienced leaders from a range of business, sporting and political backgrounds each year.
"Andrew Bogut's earnings are expected to soar even higher when endorsements and sponsorship deals are factored in, but sponsors won't be happy with his performance in his first global media conference and he needs to learn from this if he is to reach his full potential," said award-winning broadcaster, international business speaker, author and CEO of 8M Media and Communications Thomas Murrell.
The 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Andrew Bogut is in line for a sports drink endorsement.
"His media comments critical of famous Australian names such as Luc Longley, Andrew Gaze and Shane Heal at that NBA media conference were a set-back to his personal brand and earning power because of the enormous global reach of that media event," Mr Murrell said.
Mr Murrell, who is the co-author of a new book 'Understanding Influence For Leaders At All Levels' published by McGraw-Hill, believes Bogut's comments were inappropriate and showed a lack of media-savvy experience.
"When you throw comments like that out in the public arena you can't take them back."
"While he may be confident, the media love conflict," Mr Murrell said.
Mr Murrell, an internationally recognised expert on how to be media and marketing savvy, coaches high profile clients and runs media training courses in Australia and around the world.
"Andrew Bogut has had to learn fast how undisciplined comments can come undone, especially at critical moments such as his signing when he's in the public eye," Mr Murrell said.
Mr Murrell, uses examples such as the Andrew Bogut media blunder as case studies in his media training courses and believes there are five lessons that can be learnt from this mistake.
"Firstly, don't pass judgments on others in public, keep your personal views to yourself."
"Secondly, compliment, don't criticise."
"Thirdly, be humble. Confidence is good but those who are most influential link this with humility."
"Fourthly, let your actions speak for themselves."
"Finally, get good advisors around you. In this case, this whole mess could have been avoided with good advice and some clear thinking and coaching prior to his media conference," Mr Murrell said.
8M Media and Communications will be running its next media training course called 'Winning The Media Game' in Perth, Australia on July 21st, 2005.
For further information contact Thomas Murrell on +61 8 93886888 or +61 417984996.