Blue Cross Executive Named Among 2005 'Elite Women by Hispanic Business Magazine

Blue Cross of California (Blue Cross) executive Leonor McCall-Rodriguez, vice president of Emerging Markets, was recognized as one of Hispanic Business magazines 2005 Elite Women" at the 3rd Annual Woman of the Year Awards recently held in Las Vegas. Hispanic Business magazines 2005 Elite Women" highlights the powerful advancements of the most influential Hispanic women in the United States.

THOUSAND OAKS, CA (PRWEB) July 8, 2005 -- Blue Cross of California (Blue Cross) executive Leonor McCall-Rodriguez, vice president of Emerging Markets, was recognized as one of Hispanic Business magazines 2005 Elite Women" at the 3rd Annual Woman of the Year Awards recently held in Las Vegas. Hispanic Business magazines 2005 Elite Women" highlights the powerful advancements of the most influential Hispanic women in the United States.

Throughout the United States today, in all walks of life -- corporate, sports, public service, academia, and entertainment -- Hispanic women are attaining the highest levels of professional achievement and leadership," said Jesús Chavarría, CEO, Hispanic Business Inc.

As vice president of Emerging Markets, Leonor leads internal and external efforts to develop education and marketing strategies that focus on penetrating ethnic and emerging uninsured markets. Before joining Blue Cross, she was president of Mira Primo Inc., a Hispanic-market consulting firm. Leonor also previously worked with TV Promo International Group, Walker Advertising, and La Opinion newspaper. She is the founder of the Latino Speakers Bureau and has an MBA in marketing management from Universidad de Las Americas in Mexico City.

Hispanic women are the key to healthy living in our communities and this is another of our contributions to the fabric of our diverse society. I am honored to join so many remarkable Latinas as we all pursue our goals and celebrate our achievements," states Leonor McCall-Rodriguez.

Blue Cross of California is one of the states largest health insurers and together with its California affiliates, the company serves more than 7.6 million medical members. Headquartered in Southern California, Blue Cross of California offers a flexible product portfolio with a broad range of options for small, medium and large groups, as well as individual plans for people without access to group coverage, seniors and consumers who are eligible for state sponsored programs. Blue Cross of California is an independent licensee of the Blue Cross Association and can be found on the web at www.bluecrossca.com.

Contact:
Kellie Bernell
(805) 557-6755
kellie.bernell@wellpoint.com

###