(PRWEB) July 8, 2005
Burke Brands, manufacturer of the CafÃ© Don Pablo line of gourmet coffees announced today that it is completing the necessary steps to receive organic certification for its roasting facility in North Miami Beach, Florida.
The company pointed to the fast growing demand by upscale consumers for organic products as their motivation for certification, and also indicated that they are in talks with a major retailer of organic products who is interested in their CafÃ© Don Pablo line of gourmet coffees.
"Our goal is not only to be aware and respond to the trends, but also to anticipate them" says President and CEO Darron Burke. He adds:
"The CafÃ© Don Pablo brand is proving to be a real winner for us because it was created with several of the major trends in food retailing in mind.
Consumers want better, fresher, more natural products that are made by smaller companies, or 'food artisans.' Also, due to changing demographics in the US, retailers are looking for products that crossover from mainstream American consumers to other ethnic groups; particularly Hispanics. CafÃ© Don Pablo solves all of those problems.
Further, many coffee manufacturers are still competing on price and using cheap, inferior beans. These days more people would rather spend a few pennies more per cup to get a fresh roasted, great tasting, aromatic coffee that they can wake up with or enjoy while socializing. When you calculate the difference in price by the cup between fresh gourmet coffee, roasted in small batches by food artisans, and less expensive, inferior coffee roasted by huge corporations, it's literally nickels and dimes."
Burke Brands lists over 75 SKUs of 100% Arabica coffees for its Cafe Don Pablo line, including rare estate coffees, traditional blends, and flavors. Burke Brands, Inc. maintains a web site for its CafÃ© Don Pablo products at http://www.cafedonpablo.com, and a toll free number: 1-877-4DONPABLO.