Pembroke, Bermuda (PRWEB) July 8, 2005 - In one of the new contracts, RR Sat has chosen the Intelsat Americas-5 (IA-
5) satellite to distribute Asian, European and Middle Eastern content via a new direct-to-home (DTH) platform in the U.S. IA-5 hosts a large international broadcasting community in the U.S. from its orbital location at 97ÂºW, presenting RR Sat with the opportunity to penetrate the U.S. DTH market and expand the number of viewers accessing its content.
In a separate contract, RR Sat has launched a new Pan-Asian distribution platform via Intelsat on the APR-1 satellite located at 83ÂºE. The platform on APR-1 will enable broadcasters and programmers to target cable head-ends across most of Asia, including India and Australia, using just one satellite.
ÂLeveraging IntelsatÂs global satellite fleet allows us to significantly extend our distribution network around the world and enter new markets,Â said Lior Rival, VP of Sales and Marketing at RR Sat. ÂWe know that we have found the right partner in Intelsat; they are proactive, efficient and cost-effective, which will allow us to keep growing our audiences around the world.Â
Ramu Potarazu, COO, Intelsat, stated, ÂIntelsat offers value to broadcasters by extending the reach of their programming and providing them cost-effective access to new audiences and markets Â our relationship with RR Sat is a great example of this. In general, the Intelsat value proposition for businesses is simple: if youÂre looking for an effective way to reach new markets and grow, Intelsat can help.Â
Intelsat is a global communications provider offering flexible and secure services to customers in over 220 countries and territories. Intelsat has maintained a leadership position for over 40 years by distributing video, voice, and data for television and content providers, government and military entities, major corporations, telecommunications carriers, and Internet service providers. IntelsatÂs reach, power and expanding solutions portfolio deliver information reliably and quickly to every corner of the globe.
For more information, visit http://www.intelsat.com.
+1 202 944 8223
About RR Satellite Communications Ltd.
RRSat is the fastest growing provider of end-to-end transmission and playout services to the global satellite broadcasting industry. This includes channel distribution and backhaul services, SNG services, sports feeds and other occasional feed services. It also includes production support, playout centers and other value-added services to provide customers with complete solution. RR SatÂs new focus for 2005 is VOD, HD, MPEG 4 and Media 9 broadcasting. RR Sat provides global distribution services via satellite on a 24 hour per day basis to more than 150 TV channels on 10 digital platforms all over the world.
For more information, visit http://www.rrsat.com.
+972 8 8610000
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