How to get Your HR Technology Solutions Funded: Towers Perrin and Scholastic Presenters Lead IHRIM July Marketing Webinar

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HR technology managers are not known for their marketing skills, yet their jobs and those of their team members may depend on learning to internally market their projects to the right audience. On July 21, IHRIM is presenting a webinar that is specifically designed to help managers market and obtain funding for those key HR technology initiatives.

Most HR technology managers are not skilled in marketing, communicating the value, and promoting their accomplishments even though HR service delivery depends on them and their work. On July 21, IHRIM is presenting a webinar, “It’s Promotion Time: Internally Marketing Your HR Technology Solutions,” with well-known presenters Al Walker of Towers Perrin and Jessa Kilgore from Scholastic. This highly interactive presentation is designed for those who are struggling to get their projects funded, to maintain team headcount, and maybe even to keep their jobs.

HR technology managers will find out how to reach the right audience in their organization, how to position their solutions, and how to overcome obstacles. The presenters will outline some simple steps that should be taken by HR technology teams to ensure that they stay properly positioned along with other HR functions, and keep the value in management’s eyes. HR technology products and services and their importance to different organizations will be discussed, and marketing methods, concepts, and tools will be presented. Presenters and attendees will share perceptions of HR technology solutions and tales from the frontline.

Attendees will be introduced to marketing concepts and approaches to enable them to sell their HR technology solutions to management. They will learn how to identify their audience (who they market to and who makes the decisions), and methods and tools to reach them. This webinar is important for any professional or manager who needs to promote HR technology in their organization – HRIS directors, managers, project managers, and analysts as well as HR generalists should attend.

Al Walker is the author of the best-selling books, Handbook of Human Resource Information Systems and Web-Based HR. Renowned lecturer in the human resources field, Mr. Walker is a global thought leader and a leading technologist of the HR Service Delivery practice at Towers Perrin. Jessa Kilgore is currently an HR technology project manager with Scholastic. Previously, she was the director of Workforce Management Systems at PDI Inc., a pharmaceutical and life sciences sales and marketing solutions provider. Ms. Kilgore has internally marketed hundreds of HR technology projects, leading to dozens of projects she has managed.

This program has been approved for 1.50 re-certification credit hours toward PHR and SPHR re-certification through the Human Resource Certification Institute (HRCI). For details about the webinar and to register, please visit


The International Association for Human Resource Information Management has served the professionals of the HR systems and technology community for 25 years. Its mission is to be the leading global source of knowledge for the application of human resource information and technology to improve organizational effectiveness. For details about the association and its products and services, please visit


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Tom Faulkner
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