Lavalife® Singles Kiss and Tell

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Kissing Insights Revealed! Lavalife asks singles: How much can you really tell from a kiss?

Up® Toothpaste. How important is the first kiss? Surprisingly, 67% of single men were willing to give their dates a second chance after a bad first kiss, while only 55% of women would try again. Almost one-third (1,371) of women would call it quits – a bad kisser is likely to be bad in bed!

Lavalife Corp. commissioned three separate surveys on behalf of Close-Up® Toothpaste to gauge singles’ sentiments and preferences about kissing. The poll generated over 33,900 responses. Other interesting findings from the online poll, which was conducted the week of June 13, 2005, include:

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    Tom and Katie: The Real Deal? 32% of singles think Tom Cruise and Katie Holmes’ frequent (too frequent?) lip locks mean true love, while 68% believe the duo’s public displays of affection are a publicity stunt.

  • A Harmless Kiss? A bit more than a third (34%) of male Lavalife singles polled do not consider an occasional kiss (as long as that is as far as it goes) with someone else to be cheating; however, 71% of women said it was cause for a break-up and 56% of males agreed.

For a look at “Who’s kissing where,” other steamy kissing surveys and to learn more about Close Up®, the first toothpaste to combine toothpaste and mouthwash in one, please visit Close-Up.

Lavalife’s unique approach celebrates and enhances the single lifestyle, rather than focusing solely on relationships, and offers a personalized and interactive social journey for young, trendy singles. For more information on Lavalife – and to review the results of this and other sexy singles polls, please visit Lavalife.

About Lavalife:

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife Mobile. Founded in 1987, Lavalife markets its web and telephone products in over 60 markets across the United States, Canada and Australia. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted over 6 million unique members who exchange 1.3 million messages every day. For more information, visit Lavalife and Lavalife's media room.

About Close Up:

Close-Up®, America’s favorite red gel toothpaste for more than 20 years, is the first to combine toothpaste and mouthwash in one. For further information on getting kissably close visit http://www.closeup.com. The brand is licensed by Church & Dwight Co., Inc., which markets consumer products under well-known brand names, such as Arm and Hammer®, Trojan®, NAIR® and First Response®.

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Missy Herman
Lavalife
212-242-9353-153
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