Mr. Youth® Announces Acquisition of CollegeFest LLC; Key Acquisition Strengthens Mr. Youth’s Position in Youth Marketing Industry

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Mr. Youth LLC®, today announced that is has acquired the assets of CollegeFest LLC including the rights to CollegeFest®. Now in its 20th year, CollegeFest®, is the nationÂ?s leading college marketing event drawing over 15,000 New England area students each fall to listen to emerging music, socialize with other area students, and experience and sample the best new products and services available for back to school.

With the acquisition of College Fest®, Mr. Youth continues to position itself as a leader in providing creative and tactical resources for corporations looking to penetrate the college-aged demographic. Earlier this year, Mr. Youth announced that it was named the official marketing partner of Panama City Beach, FL – the nation’s #1 domestic spring break destination.

“We are thrilled to have the ability to offer CollegeFest®, as a powerful college marketing tactic for our valued corporate partners,” said Paul Tedeschi, CEO and Co-Founder of Mr. Youth LLC. “This acquisition demonstrates our commitment to offer corporate America the most efficient and reliable means to target the elusive college market”.

Mr. Youth has been critically acclaimed for its innovative approach in creating powerful programs targeting the youth demographic. Most recently, Mr. Youth®, was awarded with the International GLOBES Award from the Marketing Agencies Association Worldwide for “Best Use of Event Marketing” in the world for 2004.

The 2005 CollegeFest®, event will occur on September 17th and 18th at the Hynes Convention Center in Boston, MA. New for 2005 will be a night time event entitled CollegeFest After Dark and strategic partnerships with key local media including WBCN 104.1 radio and Boston Metro. For more information on CollegeFest 2005®, including sponsorship opportunities, please visit http://www.CollegeFest.com.

Terms of the deal were not disclosed.

About Mr. Youth LLC

Mr. Youth® leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics built to build brand awareness, drive retail traffic, generate buzz, and generate PR coverage.

Mr. Youth®, a PROMO 100 company, is one of the nation’s fastest growing promotional firms. In 2004, Mr. Youth was awarded with the prestigious International Globes Award for Best Use Of Event Marketing in the world. In 2005, Mr. Youth was ranked #6 in the nation by PROMO Magazine for “Quality Of Work” in Promotional Marketing and one of the top 5 fastest growing agencies in the nation.

Mr. Youth’s® proprietary marketing properties include the TKO Campus Technology Tour (http://www.TKOTour.com), operated in partnership with the Consumer Electronics Association and CollegeFest® (http://www.CollegeFest.com), the nation’s largest college marketing event.

For more information on Mr. Youth, please visit http://www.MrYouth.com

Contact:

Matt Britton, EVP OF Sales & Marketing

Phone: 212-779-8712

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Brandon Evans

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