Lake Leelanau, MI (PRWEB) July 12, 2005
OneupwebÂ®, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that its CEO and founder, Lisa Wehr, has been named to BtoB MagazineÂs WhoÂs Who List, an annual salute to the most influential executives in the business-to-business community.
BtoBÂs WhoÂs Who List selects 100 executives in 10 categories that succeed in developing integrated campaigns, launching new publications, providing insight into industry trends, creating new applications and services, or lobbying the government.
This is the second time BtoB has included a search marketing category and the second time Wehr has been named to the prestigious list. In addition to Wehr, previous lists have named such influential online pioneers as Steve Berkowitz, CEO, Ask Jeeves; Dan Boberg, Director of strategic alliances, Overture, a Yahoo! company; Sergey Brin & Larry Page, Co-founders, Google; and Craig Pisaris-Henderson, Chairman-CEO, FindWhat.
ÂThe B-to-B list acknowledges the 100 people who are making a difference in B2B marketing,Â says Wehr. ÂWhile IÂm incredibly honored to be part of it, itÂs really the entire Oneupweb team that helps build trusting, long-lasting relationships by providing the best search marketing technology, solutions and customer service. And thatÂs the essence of successful B2B marketing: trust.Â
Wehr adds, ÂOur clients also play an important role by helping us refine the services of the future; as our clientsÂ needs change, Oneupweb adapts to the changing landscape and helps them grow.Â
In addition, WehrÂs search engine optimization and marketing company, Oneupweb, was recently named the Best Search Marketing Vendor in ClickZ.comÂs Marketing Excellence Awards 2005. Oneupweb has won the ClickZ award twice in three years, a search marketing industry record. According to ClickZ, the award honors Âtechnologies, companies, and campaigns that made a positive difference in the online marketing industryÂ moving the industry forward by providing brilliant examples of what can be accomplished.Â
OneupwebÂs online marketing success can be attributed to their cutting-edge services and solutions:
- Natural optimization puts clients in front of the prospects searching for products and services.
- Paid search reaches prospects with targeted ads and promotional messages in the sponsored links.
*ROI traxÂ provides the metrics to measure the success of online marketing campaigns.
- A:B LabsÂ tests and retests the various elements of online marketing campaigns to see which have the most selling power.
- eyeGroupsÂ gathers strategic customer behavior insight to bolster online marketing campaigns and zero in on ROI metrics.
- PReachÂ optimizes press releases to quickly get company news covered by media outlets.
ÂB2B marketing is complicated, with longer sales cycles and significant capital at stake,Â says Wehr. ÂWith a dedication to building results-oriented relationships based on trust, Oneupweb constantly helps B2B marketers rise above their business challenges.Â
About BtoBÂs List of WhoÂs Who
Last year BtoB magazine described its list of whoÂs who as, ÂÂ the executives who lead their organizations through good times and bad. They're the ones who help establish the best practices in business marketing for their respective industries. Â We've selected individuals in 10 categories: marketing organizations, advertising agencies, creative units, direct and database, search, business media, services and technology, public relations, analysis and academia, and associations. Nominations came from readers, corporations, industry experts and our editorial staff. Â Â BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. For more information on BtoBÂs WhoÂs Who 100 visit http://www.btobonline.com.
Oneupweb is the trusted industry leader of world-class search engine optimization (SEO) and marketing (SEM) services and the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. Since 1996, Oneupweb has specialized in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization, and marketing analytics designed to deliver superior return on investment. Oneupweb also publishes the industry-leading search engine marketing newsletter OneUpNews, aiming to provide its readers with strategic SEO/SEM insight. OneupwebÂs clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, and many others. Named to BtoB MagazineÂs WhoÂs Who List in 2004 and 2005, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.