Oneupweb’s CEO Named to BtoB’s Who’s Who List for Second Time, Recognized as Search Engine Optimization & Marketing Industry Leader

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Annual List Celebrates Executives �Making a Difference� in B2B Marketing--Oneupweb®, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that its CEO and founder, Lisa Wehr, has been named to BtoB Magazine�s Who�s Who List, an annual salute to the most influential executives in the business-to-business community.

Oneupweb®, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced that its CEO and founder, Lisa Wehr, has been named to BtoB Magazine’s Who’s Who List, an annual salute to the most influential executives in the business-to-business community.

BtoB’s Who’s Who List selects 100 executives in 10 categories that succeed in developing integrated campaigns, launching new publications, providing insight into industry trends, creating new applications and services, or lobbying the government.

This is the second time BtoB has included a search marketing category and the second time Wehr has been named to the prestigious list. In addition to Wehr, previous lists have named such influential online pioneers as Steve Berkowitz, CEO, Ask Jeeves; Dan Boberg, Director of strategic alliances, Overture, a Yahoo! company; Sergey Brin & Larry Page, Co-founders, Google; and Craig Pisaris-Henderson, Chairman-CEO, FindWhat.

“The B-to-B list acknowledges the 100 people who are making a difference in B2B marketing,” says Wehr. “While I’m incredibly honored to be part of it, it’s really the entire Oneupweb team that helps build trusting, long-lasting relationships by providing the best search marketing technology, solutions and customer service. And that’s the essence of successful B2B marketing: trust.”

Wehr adds, “Our clients also play an important role by helping us refine the services of the future; as our clients’ needs change, Oneupweb adapts to the changing landscape and helps them grow.”

In addition, Wehr’s search engine optimization and marketing company, Oneupweb, was recently named the Best Search Marketing Vendor in’s Marketing Excellence Awards 2005. Oneupweb has won the ClickZ award twice in three years, a search marketing industry record. According to ClickZ, the award honors “technologies, companies, and campaigns that made a positive difference in the online marketing industry…moving the industry forward by providing brilliant examples of what can be accomplished.”

Oneupweb’s online marketing success can be attributed to their cutting-edge services and solutions:

  • Natural optimization puts clients in front of the prospects searching for products and services.
  • Paid search reaches prospects with targeted ads and promotional messages in the sponsored links.

*ROI trax™ provides the metrics to measure the success of online marketing campaigns.

  • A:B Labs™ tests and retests the various elements of online marketing campaigns to see which have the most selling power.
  • eyeGroups™ gathers strategic customer behavior insight to bolster online marketing campaigns and zero in on ROI metrics.
  • PReach™ optimizes press releases to quickly get company news covered by media outlets.

“B2B marketing is complicated, with longer sales cycles and significant capital at stake,” says Wehr. “With a dedication to building results-oriented relationships based on trust, Oneupweb constantly helps B2B marketers rise above their business challenges.”

About BtoB’s List of Who’s Who

Last year BtoB magazine described its list of who’s who as, “… the executives who lead their organizations through good times and bad. They're the ones who help establish the best practices in business marketing for their respective industries. … We've selected individuals in 10 categories: marketing organizations, advertising agencies, creative units, direct and database, search, business media, services and technology, public relations, analysis and academia, and associations. Nominations came from readers, corporations, industry experts and our editorial staff. …” BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. For more information on BtoB’s Who’s Who 100 visit

About Oneupweb

Oneupweb is the trusted industry leader of world-class search engine optimization (SEO) and marketing (SEM) services and the only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. Since 1996, Oneupweb has specialized in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization, and marketing analytics designed to deliver superior return on investment. Oneupweb also publishes the industry-leading search engine marketing newsletter OneUpNews, aiming to provide its readers with strategic SEO/SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, and many others. Named to BtoB Magazine’s Who’s Who List in 2004 and 2005, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit


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Rachel North
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