(PRWEB) July 9, 2005
DriveWireÂs increasing search engine traffic is excellent news for the company, which saw an overall traffic increase of 36.05% in May, one of the largest gains on the Internet. According to DriveWireÂs analytics, customers who come into DriveWire.com through a granular keyword search were ten times more likely to make a purchase.
ÂThis is confirmation that the risk we took rebuilding our site was well worth itÂ. Said Bryan Parks the CEO of DriveWire.com "Shoppers are confident that they're getting to the correct, high quality part at the best pricesÂ.
According to Parks, he realized early on the need to have a Web Site built for search engine consumption. While over 60% online shoppers use search engines, 80% donÂt look past the first few results. Parks further explained that if the shopper does not find the product on the page of the site that the search engine directs them to, that they are 90 times more likely to hit the back button to the search engine and on to the next result. ÂA lot of companies are now realizing the need for a good search engine strategy and are unfortunately resorting to ineffective Search Engine Optimization (SEO) tactics. A nicely designed web site with good content is the key to successÂ.
Other aspects of DriveWireÂs marketing strategy include the ability to create PPC campaigns for specific product at discounted pricing. DriveWire actually shows the sale price on the advertised link dramatically increasing the conversion to sales.
Recently DriveWire added New Car Invoice Prices, Rebates, SpecÂs and New Car Quotes. Over the next six months they will be adding over 400 more performance brands, Insurance, Finance, Warranty, Certified Pre Owned and Used vehicles, making DriveWire the premier automotive destination on the web.Â
Launched in 1999, DriveWire is one of the leading online retailers of auto parts and accessories. Aside from offering the lowest prices on replacement parts and performance accessories, they provide one of the largest online catalogs of Honda Parts, Acura Parts, Toyota Parts, Porsche Parts, Chevy Parts, BMW Parts and Mercedes Parts. DriveWire is a Warehouse Distributor for Eibach, Intrax, AEM, DC Sports, B&G Suspension, and Injen.