Logos for Houston Texans, Queer Eye for the Straight Guy, Converse shoes, and Kroger Foods Profiled in New Book
Christopher Simmons of the San Francisco-based design office MINE has written a new book on logo design. Logo Lab (HOW Design Books, 2005) examines what goes in to the making of a great identity.
(PRWEB) July 8, 2005 -- When it comes to logo design, The San Francisco design firm MINE literally wrote the book. Logo Lab (HOW Design Books, 2005), by MINE's Christopher Simmons, is the author's first book. In it, Simmons explores the stories behind the design of a wide range of different logo projects.
Unlike most other books on the subject, Logo Lab tells each story in an in depth, narrative format. Rather than simply stating the project goals, and restating what is already obvious about the design solutions, Logo Lab delves into the real stories behind each project. It investigates the processes, motivations, personalities and philosophies of 18 very different designers.
From high profile projects like the NFL's Houston Texans, Amreican icon Converse Shoes, or Bravo's "Queer Eye for the Straight Guy," to lesser-know projects like the indie-label Estrus Records or the author's own award-winning Paradox logo - each story examines a different facet of the creative science of logo design.
"If youre interested in logo design, and what makes logo designers tick, heres a book youll actually read, enjoy and remember," praises David Turner of the San Francisco and London based firm Turner Duckworth.
For MINE, this title is the first of many.
"Our goal is to make publishing about 1/3 of our practice," says Simmons, the 32-year-old founding principal and creative director of MINE, "in the future we want that to include writing and designing our titles." To that end, the company is publishing two new titles with Rockport Publishers, also on the subject of logo design. The first, Letterhead & Logo Design 9, is the result of an international competition that MINE was selected to judge, and then design and write a hard cover annual showcasing the results. It is due for release this September. The second, also from Rockport Publishers, deals with color theory in logo design. It will be released in early 2006.
About the Author
Christopher Simmons is a designer, writer and educator. In 2004 he opened his own independent design office, MINE. He has created and developed a variety of design and identity projects for such clients as Kaiser Permanente, The Nature Conservancy, The California Academy of Sciences, UCLA, and numerous lesser-known enterprises. His award-winning design solutions are frequently augmented by his own writing, an talent he plans to make central to his business.
Christopher developed and teaches a course entitled Identity Design at the California College of the Arts (formerly CCAC) and teaches Identity Design at the Academy of Art University. He has lectured on design issues at Sonoma State University, UC Santa Cruz, Cal Poly, The Sacramento Ad Club, and for the AIGA and the Western Art Directors Club, and has judged local, national and international competitions.
He lives and works in San Francisco.
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