The Young Midwestern Man’s “Dirty” Secret? He Likes to Be Clean

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Those brown paper packages arriving at the doorsteps of young men across the Midwest? TheyÂ?re not Â?dirtyÂ? magazines, theyÂ?re bath and body products designed especially for him.

— Young men may enjoy a good beer after a hard day’s work, but they’re also more frequently enjoying a good exfoliant, moisturizer and wrinkle-reducing serum—and we’re not just talking about city guys anymore. Recently dubbed “smoothies” by Arts & Entertainment writer, Heather Havrilesky (because of their impeccably waxed bodies), men across the Midwest are catching on to the benefits of bath and body products and catching up to their urban counterparts.

According to the U.S. Department of Labor’s Consumer Expenditure Survey (2003), single men nationwide spent an average of $193 a year on personal care products and services. That’s more than they averaged spending on beef or footwear. While major manufacturers and drug stores are beginning to offer personal care products specifically designed for men, many prefer the anonymity of purchasing their “beauty” products online. Thanks to merchants like Flower Peddler Natural Bath Products, this new breed of metrosexual is able to do just that.

With its pastel-colored home page and feminine name, Flower Peddler Natural Bath Products seems like an unlikely destination for young male shoppers at first glance. One click on over to their “Essentials For Him” section, though, and you are in a frilly-free, no perfume zone. “It was really important to us that we not only formulate products that address the unique skin concerns of men, but appeal to men in terms of scent and packaging. We are so excited that men are finally discovering the joys of bath and body products and want them to know that we embrace their desire to take care of themselves as much as we embrace their masculinity,” explains Flower Peddler owner, Michele Keiper.

The Flower Peddler’s men’s line includes cleansing and conditioning products, like Grime Fighter, Power Wash and Elbow Grease, that come in industrial-style containers with pump tops, and in fragrances like: Bay Rum, Ginger Lime, and Apple Balsam and Pine. Their BodyWorks kit, which includes all the essentials, even comes in a galvanized metal toolbox. Launched in 2002 with just three products, the “Essentials for Him” line has become so popular that Flower Peddler is expanding it this month to include “Buffed,” a foaming facial scrub; “Lubed,” a light daily facial moisturizer; “Cleansed,” a daily aloe cleanser; and “Glacial Facial,” a deep cleansing clay mask.

When asked whether this expansion now completes the Flower Peddler’s men’s line, Keiper responded, “As far as we’re concerned, men have been using their girlfriend’s bath and body products for far too long. We look forward to providing men with as many options as have been afforded to women all this time,” adding with a laugh, “I guess that means we have a lot of catching up to do!”

Flower Peddler Natural Bath Products is a family-owned bath & body company that specializes in natural and naturally sourced products. Originally started as a floral design service, Flower Peddler offers high-quality pampering products for men, women, children, vegans and the allergy-prone. All of their cold process and glycerine soaps, scrubs, lotions, shampoos and conditioners, and soy candles are handmade. To learn more about Flower Peddler, please call 804.569.9470 or visit the website


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