WorldHotels Introduces Additional GDS Chain Code 'WW'; New Code Will Take Affect on July 12, 2005

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WorldHotels, a leader in the global independent hotel sales, marketing and distribution industry, today announced the launch of an additional GDS chain code Â?Â?WWÂ? Â? which will take affect on July 12, 2005. WW will be the chain code for all individual WorldHotelsÂ? member hotels that do not belong to either Stamford Hotels & Resorts or the Steigenberger Hotel Group. Nearly 400 individual properties will switch from SR to the WW code.

WorldHotels, a leader in the global independent hotel sales, marketing and distribution industry, today announced the launch of an additional GDS chain code –“WW” – which will take affect on July 12, 2005. WW will be the chain code for all individual WORLDHOTELS’ member hotels that do not belong to either Stamford Hotels & Resorts or the Steigenberger Hotel Group. Nearly 400 individual properties will switch from SR to the WW code.

Because WorldHotels continues to represent the Steigenberger Hotel Group and Stamford Hotels & Resort, almost 70 Steigenberger properties will retain the SR chain code, while Stamford properties will keep the YS chain code.

Travel agents and corporate bookers can access WorldHotels' total portfolio of nearly 500 unique properties around the world via the master chain code EW – Exclusive WorldHotels – through all major GDSs. EW covers all three codes – WW, SR and YS.

Michael Ball, Chief Executive Officer of WorldHotels, said this switch is a key component in the repositioning of the brand and the development of the company’s profile following the rebranding of the company from SRS-WORLDHOTELS to WORLDHOTELS earlier this year.

“The establishment of the WW chain code is one of the final pieces in the puzzle to complete the WorldHotels brand,” said Ball. “We are mounting a comprehensive communications campaign to ensure a smooth transition, solidify our global character, assure global distribution, and provide travel agents easy access to our portfolio of member hotels.

Ball added that to help create awareness of the new code, a raffle offering agents top prizes is now running on the company’s dedicated travel agent Web portal,WORLDHOTELS.beconnected at (http://www.worldhotels.com/travelagents).”

WorldHotels is one of the world's leading hotel sales, marketing and distribution organizations. This progressive and steadily expanding corporation represents nearly 500 member properties in 70 countries spanning all continents. Unique in its approach, WorldHotels meets the requirements of business travelers and vacationers alike by providing hotels in three distinct categories: "The Deluxe Collection," hotels of refined elegance and luxurious comfort; "The First Class Collection," hotels of casual elegance, superior class and high quality; and "The Comfort Collection," hotels characterized by a casual ambiance, intimate atmosphere and moderate price. For more information or to make reservations, visit online at http://www.worldhotels.com or call toll free at 1-800-223-5652 in the U.S. and Canada.

Photographic material available online at http://www.worldhotels.com.

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Patti Winger
WINGER, INK.
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