A2ZCDS.com Partners With LinkShare to Create a New Aggressive Affiliate Program

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A2ZCDS.com, the popular Internet library of historical and educational CDs, documentary DVDs and vintage films, announced today that it is foregoing its in-house affiliate program in order to partner with LinkShare to offer enhanced affiliate services.

A2ZCDS.com, the popular Internet library of historical and educational CDs, documentary DVDs and vintage films, announced today that it is foregoing its in-house affiliate program in order to partner with LinkShare to offer enhanced affiliate services.

“Sometimes you have to step back and admit it when a program isn’t working,” said A2ZCDS.com founder Scott Reid. “Our own affiliate program wasn’t working. Now with LinkShare we have the opportunity to make greater inroads in the affiliate marketplace.”

"We are very excited that A2ZCDS has chosen LinkShare as its partner in developing a world-class affiliate marketing program," said Heidi Messer, President and COO of LinkShare. "Through this alliance, A2ZCDS will be able to leverage our established base of over 500 other merchants and one million affiliates in the LinkShare Network®, as well as our industry-leading merchandising and tracking tools, to meet their growth plans."

LinkShare, a worldwide leader in performance-based marketing programs for companies doing business on the Web, will enable A2ZCDS to create thousands of strategic online partnerships and extend its reach to consumers. By providing exclusive tools and technology necessary to structure flexible, performance-based partnerships, LinkShare will help A2ZCDS cost-effectively acquire new customers and generate additional revenue.

“We think that the reason we were having trouble with our in-house affiliate program is that potential partners were concerned about the accuracy of our tracking service,” Reid said. “With LinkShare the level of confidence has gone up dramatically and we have already signed up many top performing affiliates and shopping portals.”

In addition to helping generate more affiliate partnerships, LinkShare has also agreed to manage a comprehensive pay-per-click advertising campaign for A2ZCDS consisting of thousands of keywords across multiple channels including Google, Overture, Miva, Kanoodle and Looksmart.

“We are constantly striving to find new marketing channels to strengthen the sales of our ever growing list of high quality products,” Reid said.

LinkShare provides an online marketplace where businesses can build pay-for-performance relationships that minimize customer acquisition costs, and maximize the revenue-generating potential of their websites.

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Scott Reid