St. Petersburg, Fla (PRWEB) July 11, 2005
"Rocky road" or "mint chocolate chip" are not typically top of the mind when shopping for chic Nicole Miller fashions or luxurious Paula Dorf cosmetics. However, these are just a few of the many flavorful offerings awaiting viewers when the electronic retailer HSN partners with DreyerÂs Grand Ice Cream, Inc. for a month-long, multi-channel promotion celebrating the shopping networkÂs 28th birthday this July.
Starting July 6, and continuing through the end of the month, millions of viewers tuning in for remarkable values during HSNÂs birthday month are in for a special treat Â the chance to receive a family-size carton of DreyerÂs/EdyÂsÂ® Slow ChurnedÂ Light Ice Cream.
To obtain the free ice cream, viewers should tune in each evening between 8 p.m. Â midnight (EDT) as HSN show hosts taste-test various flavors of DreyerÂs/EdyÂs popular light ice cream live on the network. At the end of the tasting, a secret key word of the day will be revealed and viewers will be directed to log on to hsn.com where the first 1000 people to enter the special key word into the siteÂs search engine will receive a certificate, good for a complimentary 1.75-quart carton of DreyerÂs/EdyÂs Slow Churned Light Ice Cream.
ÂNo birthday celebration is complete without ice cream,Â states Michael Rudich, Director of Strategic Alliances for HSN. ÂThatÂs why HSN is thrilled to be partnering with DreyerÂs/EdyÂs as we celebrate 28 years of electronic retailing achievement. Loving the customer is a critical part of everything we do here at HSN and giving away ice cream is a great way of showing how much we appreciate our customers, while making them feel theyÂre a part of this special celebration.Â
ÂWe are delighted to partner with HSN on such a sweet promotion,Â said Jennifer Steele, Associate Marketing Manager, DreyerÂs/EdyÂs Slow Churned Light Ice Cream. ÂTo top off the exciting news, DreyerÂs/EdyÂs Slow Churned Light Ice Cream has half the fat and one third fewer calories than regular ice cream, yet it tastes just as rich and creamy as regular, giving HSN viewers even more reason to celebrate.Â
HSN, an operating business of IAC/InterActiveCorp, originated the electronic retailing concept in 1977 on a small AM radio station in Florida. The company has since evolved into a global multichannel retailer on TV, where HSN is now the 4th largest cable television network in the U.S.; the Internet, through http://www.hsn.com; and the Cornerstone Brands portfolio of catalogs including Frontgate, Ballard Designs, Garnet Hill, The Territory Ahead, Travelsmith, Smith and Noble and Improvements. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide
DreyerÂs Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by DreyerÂs in the United States include Grand, Grand LightÂ®, Slow ChurnedÂ Light, HÃ¤agen-DazsÂ®, HÃ¤agen-DazsÂ® Light, DibsÂ NestlÃ©Â® DrumstickÂ®, NestlÃ© CrunchÂ®, ButterfingerÂ®, Toll HouseÂ®, CarnationÂ®, Push-UpÂ®, DoleÂ®, Homemade, Fruit Bars, StarbucksÂ®, Skinny CowÂ®, Skinny Carb BarÂ and Healthy ChoiceÂ®. The companyÂs premium products are marketed under the DreyerÂs brand name throughout the western states and Texas, and under the EdyÂs name throughout the remainder of the United States. Internationally, the DreyerÂs brand extends to select markets in the Far East and the EdyÂs brand extends to the Caribbean and South America. For more information on the company, please visit http://www.Dreyersinc.com.
EdyÂs, the DreyerÂs and EdyÂs logo design, Slow Churned and Homemade, are all trademarks or trade names of DreyerÂs Grand Ice Cream, Inc. The NestlÃ© and HÃ¤agen-Dazs trademarks in the U.S. are licensed to DreyerÂs by NestlÃ©. All other trademarks and trade names are owned by their respective companies and licensed to DreyerÂs. NESTLÃÂ® DRUMSTICKÂ®, NESTLÃ CRUNCHÂ®, BUTTERFINGERÂ®, TOLL HOUSEÂ®, CARNATIONÂ® AND PUSH-UPÂ® are registered trademarks of SociÃ©tÃ© des Produits NestlÃ© S.A., Vevey, Switzerland.
DreyerÂs Grand Ice Cream, Inc.
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