Local Concrete Contractors Might Find More Customers Online

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Many people are looking for concrete contractors in their community, but very few small contractors have websites. However, a website doesn't have to cost a lot of money, and in many cities you might have no competition online. Read these tips on how to make your site stand out.

Services are now available to concrete contractors who want an online presence, but who really don't want to bother learning the technology.

"It's obvious from the number of visitors who find my directory website that potential customers are looking for local concrete contractors online - but the websites they're looking for just aren't there," says Jonni Good, owner of http://www.find-concrete-contractors.com.

There could be a number of good reasons why smaller concrete contractors haven't built websites:

  • Perhaps they think that the technology is too intimidating, or they don’t have time to learn how to build a website.
  • Maybe they aren't sure how to find a free-lancer to build a website for them.
  • They may believe that a website is expensive, and difficult to maintain.
  • They may not be convinced that the Internet is a good place to advertise.
  • Or they may have tried a website in the past, but they gave it up because people couldn't find it.

A yellow pages ad is a necessity, of course - but with so many people now preferring to shop online, concrete contractors who don't have websites may be losing out on profitable projects.

Ms. Good has the following suggestions for smaller contractors who want to build a website, but who aren't quite sure how to go about it:

1. Keep it simple. You don't need to get carried away with fancy Flash intros and multiple pages. Your customers are looking for a concrete contractor, not a web designer, so there's no point in getting fancy.

2. Make sure that you include the name of your city and the kind of services you provide in all your headlines, title tags, and description tags. This will help the search engines find you when local customers search for your services. In some cities you may be the only contractor with a website – so make sure the search engines can find you.

3. Don’t include an email address if you don't intend to answer your emails promptly - it can really make a bad impression to people who use the Internet. It’s definitely a good idea to use email if you can, but if you prefer that people contact you by phone, list your phone number prominently, along with the hours when you can be reached.

4. Use graphics sparingly, because lots of pictures make the pages load slowly. When you do use graphics, choose them wisely - a picture of your office staff will be less useful than a good photo of your latest project.

5. You don’t have to be a great writer, but the copy on your page should highlight the services you provide. People will be more comfortable in making the call to your office if they know you build foundations, or concrete slabs, or curbing -or whatever service they happen to need. Be specific, and show examples of your work if you can. And be sure to check your spelling.

6. Make sure you have at least one other website linking to you after you get your site online. If you don't have anyone linking to you, the search engines won't find you. Submitting your web address to the search engines won't help if you don't have links to your site. The easiest way to get a link is to submit your site to an online directory, such as http://www.find-concrete-contractors.com

Many inexpensive web hosts now offer templates and simple programs for creating a website. These hosting services can cost less than $10.00 a month – which may be the least expensive form of advertising you can find. If you choose one of these template programs, be sure it doesn’t create the website in Flash – Flash sites look great, but the search engines can’t find them.

For more information about this service, see Ms. Good's website at http://www.find-concrete-contractors.com/websites.htm.

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Jonni Good

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