(PRWEB) July 13, 2005
IRVINE, CA - Orange County nightlife is changing and itÂs getting better. Gone are the days of a hefty $20.00 cover charge or even worse a $250 bottle service charge to enjoy a night out with friends and meet new people. OwL Enterprises is tackling the age-old establishment of nightclubs by launching a new event promotion in the Irvine Spectrum geared towards the often elusive and extremely fickle upscale South County crowd.
CHILL at the GRILL, will be different than other event promotions: ItÂs not a nightclub, but an Ultra Lounge. Taking a page from lounges in Las Vegas and Los Angeles, OwL has found a place often overlooked by todayÂs chic demographic.
The place, FOX Sports Grill, a multi-million dollar restaurant and sports bar featuring several amenities including an illuminated oval bar that changes colors, giant plasma screens, over 30 booths and couches and a second level view deck with a cigar lounge and circular fire pit.
Chill at the Grill replaces the daily sports viewing with classic movies, ambient and music videos, which amazingly show off the true beauty of the lounge experience; the night, and you, will come alive.
Chill at the Grill will begin its trial run for the next six weeks, beginning July 8th. Consistent will all OwL promotions, a portion of the proceeds will be donated to charity. OwL Enterprises will make a donation to the NFL Alumni Caring for Kids Foundation at the conclusion of the final event date. NFL Alumni Caring for Kids is an IRS recognized Not-For-Profit section 501(c) 3 tax exempt public charity.
OwL, a leader in special event promotions is constantly seeking out ways to improve the experience for their guests. ÂWe are excited about our new relationship with FOX Sports Grill. I believe the CHILL at the GRILL promotion in the Irvine Spectrum Center is just the beginning. Finally, a place where you can CHILL on a Friday night, when we came up with the name, we felt that it just made sense,Â commented OwL CEO, Owen Gonzales.
CHILL starts at sunset with networking introductions from 7 PM until 9:30 PM. Local businesses are invited to setup a small display table and giveaway items to the first 200 guests. Then at 9:30 PM the bar transforms into ultra lounge, the videos beginning after the last live sporting event. Rest assured there will be plenty of monitors in the restaurant with FOX Sports Net for diehard sports fans that need to get the daily scores and highlights. Guests must be 21 or over after 10:00 PM in the bar area.
Notes for Editors:
OwL Enterprises is the largest producer of special event promotions in North America. OwL has offices in major cities across the U.S. and is responsible for the marketing and production of several themed events and major promotions.
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