Shaw’s Wine Market Educates, Entertains and Informs

In order to help its customers make informed wine choices, Shaw’s Supermarkets and King Fish have created Shaw’s Wine Market. The 16-page, quarterly magazine is distributed to more than 100,000 of the retailer’s New England customers.

Salem, MA (PRWEB) July 13, 2005

In order to help its customers make informed wine choices, Shaw’s Supermarkets and King Fish have created Shaw’s Wine Market. The 16-page, quarterly magazine is distributed to more than 100,000 of the retailer’s New England customers.

Shaw’s sells wine in more than a third of its more than 200 New England-area stores. “Customers tell us is it can be a little intimidating buying wine,” says Shaw’s President Nicola DiFelice. “If you go into a wine store there’s so much choice there.” Wine Market offers content designed to help Shaw’s shoppers learn more about the basics of wine—its attributes and qualities—and couple it with food choices, which makes the process of choosing the right wine easier.

“Wine Market continues to build on Shaw’s Private Media(SM) campaigns,” says Cam Brown, President of King Fish. “While the two publications we launched for Shaw’s previously, ducklings and Wellbeing, are targeted toward women and deal with family and personal wellness issues, Wine Market is intended for a wider demographic. Shaw’s offers a wide variety of wines, serving an array of customer types. While many people know what they want going into the store, others may need more help.”

Wine Market offers that help with content featuring expanded definitions of standard wine terminology, original recipes coupled with wine recommendations, reviews of selected vintages, tips for serving and storing wine and much more. The articles are matched with vivid photography and graphics that highlight and illustrate the recipes, reviews and other content.

About King Fish

King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, Web site development, Webcasts, expanded events and seminar development and much more.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients’ best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit http://www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaw’s, SunTrust, Veterans Business Network, Verizon and others.

About Shaw’s Supermarkets

Shaw’s and Star Markets are wholly owned subsidiaries of Boise, Idaho-based Albertson’s. The company operates more than 300 Shaw’s and Star Market locations throughout the six New England states, serving more than four million customers each week and employing approximately 30,000 associates.

For additional information, please contact:

Jennifer O’Donnell

King Fish Media, LLC

978-745-4140

jodonnell@kingfishmedia.com

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