(PRWEB) July 13, 2005
Spunlogic, one of Atlanta's top interactive marketing and technology firm, recently hosted their third installment in their ÂOnline BehaviorÂ series of seminars. Entitled, ÂThe Usability Issues Affecting Your Online ResultsÂ, Spunlogic turned its deep understanding of Online User Behavior to the topic of website usability and how it can positively and negatively impact online results.
Bringing together real world examples and industry best practices, Spunlogic presented to representatives from companies such as BellSouth, Chick-Fil-A, NetBank, Suntrust, TBS, and UPS.
ÂMost companies are beginning to understand the importance that usability plays in their online marketing objectives. However, very few companies move past the obvious benefits such as improved customer satisfaction and superficial design enhancements,Â said Donovan Panone, VP of Online Behavior at Spunlogic. ÂOur focus for this seminar was to help companies understand how improved usability can provide tangible business results. Focused usability and user experience initiatives can go a long way to improving conversion metrics and ROI objectives.Â
The seminar included the following topics:
Â UsabilityÂs affect on Attraction, Conversion and Retention
Â The elements of homepage user experience
Â The balance between graphic design, marketing, business requirements and usability
Â A dissection of high profile sites and their usability issues
This was the third in a series of seminars that Spunlogic will be hosting. If you are interested in attending one of SpunlogicÂs upcoming events, please contact Tony Kinard.
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about SpunlogicÂs capabilities, contact Spunlogic at 404.806.6970.
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