Bzzagent Launches Bilingual Word-of-Mouth Hispanic Channel

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BzzAgent Inc. announces the launch of the "Hispanic BzzChannel," the first Word-of-Mouth channel exclusively dedicated to the US-based Hispanic Community, in English and Spanish.

BzzAgent Inc., the industry leading word-of-mouth marketing firm, is pleased to announce the launch of the “Hispanic BzzChannel”, a new destination within BzzAgent exclusively dedicated to US-based Hispanic Community. This new channel will provide members with the opportunity to generate Bzz about specially-selected products and services while providing clients with the ability to build brand evangelism within the Hispanic community. This site, the first word-of-mouth program exclusively dedicated to the Hispanic population, will be bilingual, with all content available in both English and Spanish. It can be previewed at

"Our Hispanic BzzChannel is the launch of something extraordinary - the Word-of-Mouth model evolving into a channel environment,” exclaimed Dave Balter, Founder and CEO of BzzAgent, Inc., and the force behind its development. “We're excited to be able to start this with such a distinct and social community, and apply this knowledge to the advancement of other communities going forward."

With more than 5,000 current active members of Hispanic origin -called Latino BzzAgents- within BzzAgent’s general community, the Hispanic BzzChannel is launching with three well-established brands as its first clients: Cadbury Schweppes, Liz Claiborne, and Levi Strauss’s Dockers brand. The Channel is expected to grow to 15,000 Latino BzzAgents by December 2005.

BzzAgent appointed Vanesa Kolodziej-Guerra, a bilingual Argentinean-born Hispanic Marketing Specialist as Director of the Hispanic BzzChannel. “Latinos are natural Bzzers! We love to speak with friends and family about the products and services we like... and we definitely like to try new things!” Vanesa is supported by a Latino Communications Development team to respond to Word-of-Mouth reports in Spanish and English.

Latino BzzAgents will be able to join word-of-mouth campaigns, known as BzzCampaigns, in which they will be offered products or services for free. They will be asked to report their communications with others as well as provide honest feedback about their perception of the product. American and Canadian residents of Hispanic/Latino origin, age 13 and up, are invited to participate as volunteers in this network.

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About BzzAgent Inc.

BzzAgent is a network of volunteer brand evangelists who participate in Word-of-Mouth campaigns, sharing their honest opinions about products and services with friends, co-workers, or family members. BzzAgent runs full-fledged Word-of-Mouth marketing and research programs, enabling groups of Agents to become involved with a brand, product or service and allowing companies to harness Word-of-Mouth as a measurable medium. BzzAgents are never paid, are encouraged to be open about their participation with BzzAgent, and are under no obligation to participate in any activity unless they have chosen to do so.

Year Founded: 2001

Employees: 43

Clients: 60 (Anheuser Busch, DuPont, Penguin Group, Ralph Lauren)

BzzAgents: 90,000 (as of 06/05)

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Kelly Hulme
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