Edwards Fine Foods Offers Mix and Match Pie Slices for Easy Entertaining

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Â?Why not mix and match thaw and serve pie slices permitting every guest to enjoy his or her favorite mouth-watering flavor?Â? says cookbook author Linda West Eckhardt.

Atlanta, GA (PRWEB) July 12, 2005 – Edwards Fine Foods (http://www.edwardsbaking.com) offers "mix and match" pie slices for easy entertaining, such as Key Lime and Oreo Cream.

“Mix and match works great for tableware and linens,” says Linda West Eckhardt, Texas born and New Jersey-based cookbook author and hostess extraordinaire. “So why not mix and match thaw and serve pie slices permitting every guest to enjoy his or her favorite mouth-watering flavor?”

Eckhardt, who secured her reputation with busy cooks with her cookbooks "Entertaining 101" and "Half-Scratch Magic," is a big believer in tasty shortcuts. Her ideal desserts, when there is no time to cook from scratch, are the blue-ribbon treats from the grocers' freezers like Edwards Key Lime pie, which received top honors in 2004 at the American Pie Council's National Pie Championship.

The seasoned cookbook author and her daughter Kathrine West Defoyd combed delis, freezer cases and dairy aisles for the best tasting and most versatile convenience foods for their cookbooks. Eckhardt says for a dessert that will please everyone for summer entertaining and family reunions, alternate the popular Edwards Key Lime pie with other thaw and serve slices from Edwards including Oreo Cream, Moose Track, Cookie Dough and Lemon Meringue pies.

“Edwards Fine Foods offers an extraordinary line of premium dessert products that stand apart from others in the frozen dessert category,” said Melinda Pritchett, brand manager. “We're very excited about bringing these wonderful treats to your local supermarkets.”

Based in Atlanta, Edwards Fine Foods has provided consumers with indulgent desserts for over 50 years. The company found early success with its Lemon Meringue pie made with sweetened condensed milk, a key ingredient that allowed Edwards to differentiate its products from those of its competitors. In 1979 the company introduced its Singles line, featuring two slices neatly packaged in individual containers.

In 2001, Schwan's, a privately held corporation based in Marshall, Minn., acquired Edwards Fine Foods. Schwan's is a leader in the production, distribution and marketing of fine frozen foods through home delivery, food service and retail grocery channels.

The Edwards Fine Foods product line includes such varieties as Pecan Cheesecake, Turtle, Caramel Sundae, Chocolate Sundae, Cookie Dough Sundae, Strawberry Sundae, Chocolate Pecan, Georgia Pecan, and Sweet Potato.

More information about Edwards Fine Foods is available at http://www.edwardsbaking.com.

Contact:

Shirley Barr

713-622-4747

sbpr@taggart.com

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