Affiliates Drive Innovation on the Web

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Retailer Sierra Trading Post honored four top affiliates by naming them winners in a value-add contest titled the Â?Spring Bling.

Retailer Sierra Trading Post honored four top affiliates by naming them winners in a value-add contest titled the “Spring Bling.” Contest participants were challenged to find ways to add value to the web, while at the same time proving themselves as effective marketing partners of Sierra Trading Post. On a web of over 8 billion pages, standing out is not an easy task – these affiliates have done it through innovation, while at the same time proving their marketing efficacy with large order volumes and new customer rates greater than 50%.

FabulousSavings.com offers the consumer a way to save money on all their favorite products and brand names. The consumer can choose from e-commerce merchants they know and trust or from many they may not be familiar with. “We are proud to offer many exclusive coupons that are not available through other coupon web sites. Our service is 100% free, easy and private. We do not require registration or passwords. The savings are instantly applied to purchases for extreme convenience,” says Michael Yack of FabulousSavings.com. FabulousSavings.com also innovates on the design/usability side of marketing to provide consumers with more product information and compelling designs than any other site on the web.

Wildera.com is a special type of outdoor activity and adventure travel network. Membership is free and includes a digital photography album and adventure blog. “Share your experiences with new and existing friends as you take part in an online community – Wildera allows you to create your own blog, list your favorite outdoor gear and equipment, share product reviews, and much more” says Scott Aikin, creator of Wildera. Wildera also features a fully functional price comparison guide for outdoor gear and clothing. It allows you to find the lowest prices on all your gear and read customer reviews to ensure that you’re buying quality product. If the price is too high, consumers can request a price alert which will send them an email when the price falls. Wildera also has a gear wishlist that consumers can share with friends to let them know what they’re interested in.

Momsview.com saves consumers money by offering printable and online coupons ranging from 5% to 60% off. Many coupon sites offer online coupons, but over 250,000 subscribers to the Momsview.com newsletter have found extra value in the coupons and free samples that Momsview offers. The site links consumers to more than 1,001 free promotional giveaways, sweepstakes, contests, and coupon offers, and publishes 30 new hand picked freebie links twice a week to their newsletter audience.

Sierratrading.hp.infoseek.co.jp/index.htm added an incredible amount of value for Japanese customers shopping at Sierra Trading Post. This website surveys Japanese visitors and creates FAQs in Japanese that help visitors through the purchase process on SierraTradingPost.com. “A lot of Japanese use my site because STP is a wonderful shop with great customer service - not only in the U.S., but also in other countries,” says M.Saito, website owner. This affiliate has successfully added an international merchandising and informational sales portal to the Sierra Trading Post customer market.

“SierraTradingPost.com is one of the top e-commerce retail sites on the web, and we attribute much of its success to our affiliates,” says Andy Newlin, Online Marketing Manager at Sierra Trading Post. “We constantly search for ways that we can help our affiliates become the most effective web marketers in the world, and will continue to build these mutually-beneficial relationships.”

Sierra Trading Post purchases overstock items and closeouts from over 1000 name brand vendors and passes savings of 35-70% on to its customers. Headquartered in Cheyenne, the company operates three retail stores, an online store (http://www.SierraTradingPost.com) and eight mail order catalog titles with an annual circulation of more than 58 million.

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Vena Hartman
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