(PRWEB) July 12, 2005
FrÃ©dÃ©rique Constant GenÃ¨ve, a manufacturer of Swiss Made Watches, is proud to introduce its new ladies visual. The visual has been designed to appeal to women between the ages of 25-45. At Baselworld 2005, FrÃ©dÃ©rique Constant introduced a large variety of automatic Swiss Made Watches designed for ladies, including the ÂLadies Heart Beat ManufactureÂ and ÂLadies Heart BeatÂ (both featured on the right). ÂThe ÂLady and the HorseÂ visual is designed to support and communicate the introduction of these new Swiss Made Watches in FrÃ©dÃ©rique Constant's worldwide advertising campaign and we are confident that it will further increase the interest in our ladies watches,Â says CEO Peter Stas.
The ÂLady and the HorseÂ portrays a woman's interest for animals in general and horses in particular. Insistently, FrÃ©dÃ©rique Constant chose to keep the activity open. Has the lady just finished riding and is she thanking her horse? Has she been feeding and brushing the horse? Is she going to ride of into the fields? Or is it a lady who is passing by and stops to caress the horse? In this manner FrÃ©dÃ©rique Constant aims to appeal to women, sharing either one of these passions.
The visual has been developed by the management team of FrÃ©dÃ©rique Constant in collaboration with Geneva based advertising agency Label Communication. ÂIt has been an exciting road to walk and great team work was put into the development of this visual. We have great confidence that it will appeal to the female consumerÂ, says Didier Zanone, Vice-President of Label Communication. ÂWe are very happy with the result and are looking forward to hearing reactions from the public,Â he concludes.
For more information about FrÃ©dÃ©rique Constant and their Swiss Made Watches, please contact:
FrÃ©dÃ©rique Constant S.A.
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