Frédérique Constant Genève Launches New Ladies Visual

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Frédérique Constant Genève, a manufacturer of Swiss Made Watches, is proud to introduce its new ladies visual. The visual has been designed to appeal to women between the ages of 25-45.

Frédérique Constant Genève, a manufacturer of Swiss Made Watches, is proud to introduce its new ladies visual. The visual has been designed to appeal to women between the ages of 25-45. At Baselworld 2005, Frédérique Constant introduced a large variety of automatic Swiss Made Watches designed for ladies, including the “Ladies Heart Beat Manufacture” and “Ladies Heart Beat” (both featured on the right). “The “Lady and the Horse” visual is designed to support and communicate the introduction of these new Swiss Made Watches in Frédérique Constant's worldwide advertising campaign and we are confident that it will further increase the interest in our ladies watches,” says CEO Peter Stas.

Philosophy

The “Lady and the Horse” portrays a woman's interest for animals in general and horses in particular. Insistently, Frédérique Constant chose to keep the activity open. Has the lady just finished riding and is she thanking her horse? Has she been feeding and brushing the horse? Is she going to ride of into the fields? Or is it a lady who is passing by and stops to caress the horse? In this manner Frédérique Constant aims to appeal to women, sharing either one of these passions.

Team

The visual has been developed by the management team of Frédérique Constant in collaboration with Geneva based advertising agency Label Communication. “It has been an exciting road to walk and great team work was put into the development of this visual. We have great confidence that it will appeal to the female consumer”, says Didier Zanone, Vice-President of Label Communication. “We are very happy with the result and are looking forward to hearing reactions from the public,” he concludes.

For more information about Frédérique Constant and their Swiss Made Watches, please contact:

Jan-Douwe Gaastra

Communication Manager

Frédérique Constant S.A.

+41-22-860-0180

gaastra@frederique-constant.com

http://www.frederique-constant.com

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Jan-Douwe Gaastra
Frédérique Constant
41-22-860-0180
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